In business, getting people’s attention is the name of the game. Otherwise, how are you going to attract any customers and make a sale? To this end, business owners take advantage of numerous ways to promote their services, and promotional products play an important role in the overall strategy for the following reasons:
1. They can be given away as a gift
The most cleverly designed promotional items fulfill an important role of being a valuable gift you can surprise someone with. If the item is well-designed, its recipient will be inclined to use it often, effectively being reminded of your brand every time that happens.
Even if the item itself doesn’t cost much in terms of manufacturing costs, its perceived value can be much higher if its usefulness is high. Plus, you can get especially creative with these and give them away with every purchase, which will drive up the value of the order.
2. Your customers will carry them around
Wearing a badge on their shirt or perhaps a t-shirt with your logo on it will raise awareness of your business and whatever it is that you’re trying to promote. In a way, it’s like having your personal billboard… almost for free. Again, if it’s something useful like a backpack, your customers won’t object to carrying it around, which draws eyeballs to your brand time and time again.
3. Get access to valuable advertising space
This is the kind of advertising space you wouldn’t be able to access in any other way. Just think about it – how much would a large company pay to be able to place an ad straight on a person’s computer desk, where the majority of modern people spend a good chunk of their time? This can be achieved with something as simple as a branded mug, which is something the user will be happy to put there, and it doesn’t have to cost you a small fortune either.
4. You can present them as something with collectible value
Instead of producing countless instances of the same promotional item, produce 10 variations of it instead and design it in such a way that each of them has collectible value. That will up their desirability levels by quite a bit, and your customers will be inclined to get their hands on as many of them as possible. If the items have a stunning visual appeal, they will be proud to display them on their home shelves.
5. They allow you to make strategic partnerships
Just give it a bit of thought and ponder how equipping the local kid’s football team with your branded gear will help you attain more recognition than you’ll know what to do with. You can also get in touch with the charities in your local area – by donating branded goods, you’ll not only get your name out there but also do a good deed. If that’s not a win-win move, then what is?
These are all solid arguments why promotional products will always remain a good and cost-effective method of promoting your business. So what’s stopping you from implementing what you’ve learned and acquiring more customers the smart way?