A logo is an essential part of your company that acts as the face of the brand. It has a major impact on what your customers will think about your brand. Other than this, it has plenty of other benefits to offer like telling the viewers’ mission and values of the brand, making them unique, and helping them stand out.
Every business needs a logo for itself. If you are here, you might be looking for one too. Here you will find out how to make a logo for your business in simple steps-
Understand The Need
Creating a logo serves the main purpose of representing your brand in front of people and acts as the face of the brand. Whenever someone hears your brand name, they must picture your logo. So, you need to create a memorable logo that fits in the minds of your target audience.
This will create a great first impression on your audience and subconsciously tell them to do business with you. It will explain to them about your brand, your values, mission, what you do, and what your business is about. A logo is an essential part of the business from which people decide whether they will interact with you any further or not.
Define Brand Identity
A logo acts as a tool to communicate the personality of your brand. To let people know about your brand personality, first, you must be aware of it. You must have a clear idea of what makes your brand unique and a better option for your audience. If you understand this, it will be easy for you to choose designing elements that are in alignment with your brand identity.
You can define your brand identity by answering a few questions such as why did you start the business; what are the values and mission of your brand; are you different from your competitors, if yes, then how; can you describe your brand in three words?
Study the Competition
Now is the time that you start working on designing ideas. Get inspiration and choose visual elements that perfectly describe your company. Along with this, you need to keep an eye on your competitors. They can be a great source of inspiration. You can learn what is actually working or failing in the market directly through your opponents.
Also, make sure you set yourselves apart from them and create a professional logo that stands out. Your logo should not be similar to your competitors’ in any way.
Figure out Your Design Style
There are various types of logo design styles popular in the market. So, let’s discuss the types and you should select a style that defines your brand perfectly and create a professional logo that does the same.
Classic
A classic logo design style can help in impressing a broader audience. It keeps everything simple and does not require any crazy graphics, fonts, or colors.
Retro
These logos remind you of the past and instill romantic feelings of nostalgia the instant you have a look. It tells customers the history of what is important for your company.
Minimalist
Such logos are filled with white space, minimal details, and simple lines. It creates sleek, modern logo designs.
Fun
These tend to be colorful, and cute, filled with symbols, positive and friendly vibes.
Handcrafted
These transport clear messages. It also stans for individuality and handmade quality.
Select a Type of Logo
There are 7 main logotypes to choose from-
Letter mark
Used for long company names, Great for minimalist logos.
Wordmarks
Straightforward logos give personality and recognition value.
Pictorial marks
Iconographic images to represent the brand, pick a symbol with a unique connection to the brand.
Abstract logo marks
Geometric forms, build up a unique image, create certain moods or feeling with various geometric logo shapes.
Mascots
A fun way to give your brand a personality, colorful, cartoonish characters, fun and cheery way to represent the business.
Combination mark
It combines wordmarks and symbols, provides perks of both logotypes.
Emblem
Combination of a word and pictorial elements; used in icons, seals, crests, badges; old school and classic experience.
Choose the Right Colors
Colors have different meanings and also have certain emotions and ideas that are attached to them. So, it is better to follow the color theory so that you use the colors with perfect meanings for your logo.
Yellow is friendly, cheerful, and youthful while blue is classic, cool and mature. Green symbolizes a connection to nature and pink is girly, youthful, and feminine. Next, brown is perfect for masculine vintage logos to create an aged, handmade look. Black is a sleek, modern, and luxurious choice. White is neutral and adds a clean, youthful and economical touch.
Pick Out Fonts
Fonts are another important element of a logo that connects and communicates with your audience. So, to create a professional logo that actually works, you need to select font types that match your design style, values, message as well color choice.
Serif fonts are used to create a classic and high-end look. Sans-serif fonts are a great modern and clean look. They create sleek and simple designs.
Next, scripted fonts are used to look individualistic and are more relaxed and down to earth. Display fonts are highly stylized to grab attention.
Time to Get a Designer
Now you have all the elements to create a professional logo, you need actually put them together and create something unique. You can hire a designer to do the work for you but mostly, designers cost quite a lot and are not suitable for small businesses and startups. Also, if you are in need of a logo, there are great chances you are just starting a business.
So, choose the next best option, a logo generator. You can use an online logo generator to create amazing logos in minutes. You can either create a professional logo from scratch or you can even choose from thousands of logo templates. Just pick one and customize.
Evaluate the Logo Options
So, you must have created a few logo designs and need to finalize one. Evaluating your options can be a little difficult, so ask for help and opinions from honest people in your life. You can go to your friends, family, colleagues, potential customers, even strangers.
On your part, you must know what makes a good logo so that you can choose one. A good logo design is recognizable, memorable, timeless, and reflects your brand’s message and values. It will work at any size or anywhere you want. A good logo is unique and reflects your brand identity. Most importantly, keep the use of the logo in your mind in every step of logo designing.
Integrate Your Logo into Your Brand
In the end, you need to take the logo and integrate it into your brand. Your logo will be displayed on all branding materials like business cards, web design, packaging, promotional products, etc. Make sure the tone of your style, color palette, font, and all overall look and feel match the brand personality and the mission.
Now, you are ready to show the new face of your brand to everyone.
So, now you are aware of how to make a logo for your business in simple steps, choose a logo generator to get things done as soon as possible.
