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Reading: The Bullshit-Free Guide to Attract Advertisers to Your Blog
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The Bullshit-Free Guide to Attract Advertisers to Your Blog

Sayantan Mahato
Last updated: August 24, 2023 8:23 am
Sayantan Mahato
Published February 27, 2015
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3 Min Read

If there’s anything a blogger loves except traffic, it has to be the advertiser.

Table of Contents
Placing a BannerEnhancing the Advertising PageGet in touch with other BloggersBe Specific-NicheDon’t Put Irrelevant Ads

There are several ways to monetize your blog and earn money, and direct advertisement is one of the most preferred ways to monetize. Usually, it includes selling a specified space of your blog to them so that they can put up their ads there.

Compared to affiliate marketing, it’s more awesome as it gives you full control over what you earn. And, not much risk is involved here.

But how to attract advertisers, right?

  • Well, most of the blogs today have dedicated ‘Advertise with us’ pages, but still, most of the blogs couldn’t get a perfect advertiser; mostly because of traffic.

So here’s a guide on how to attract advertisers to your website.

Placing a Banner
Enhancing the Advertising Page
Get in touch with other Bloggers
Be Specific-Niche
Don’t Put Irrelevant Ads

Placing a Banner

The banner is an essential part of attracting advertisers. As most of the advertisers tend to visit the homepage, the banner will directly take you to the homepage. Put it over the sidebar or at the top. You can use a plugin like OIO Publisher to automate this process.

Enhancing the Advertising Page

Advertisers are more interested in facts and figures than anything else. You can release a media kit for your website on the advertising page. The Media kit includes almost everything about your blog. It includes:

  • About your Facebook likes and Twitter followers and so on. It also includes your blog’s PA, DA, and PR.
  • Google Analytics Stats: Pageviews, bounce rate, etc.
  • Advertising units available in your blog and the rate of each of them.
  • Position of your posts in the search engine
  • Information about your traffic: sex-wise, age-wise, country-wise

Also, include a contact form alongside it and mention the mode of payment.

Get in touch with other Bloggers

Blogging is not a one-man show, you have to build connections with other bloggers too. Irrespective of your niche, you should make friends with the bloggers, you never know when you need their help.

Not only you will get support and advice, but you might also get to know about prosperous opportunities.

Be Specific-Niche

Advertisers usually look for blogs that are niche-specific rather than multi-niche blogs. They want more sales of their products so of course they will look for blogs that adhere to their products. No advertiser would like to advertise about their gadget in a cookery blog.

Don’t Put Irrelevant Ads

It’s just a part of the former one. Don’t put unrelated ads to your blog like putting a cookery ad on a tech blog.

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BySayantan Mahato
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Sayantan Mahato is an fun-loving freelance writer, who blindly believes that Pens are more powerful than Nukes. He has been working with many top-notch blogs which includes EliteDaily, LifeHack & ShoutMeLoud and is eager to write for your blog!
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