In this day and age, every business out there needs to have a respectable online presence. The world of marketing has drastically changed in the past two decades.
But is this warranted? In short, the answer is yes. As of 2024, e-commerce is set to surpass retail sales in the next decade. This means that advertising via online channels like social media and search engines is more important than ever.
Think about it, when is the last time that you found a product or service you were looking for without using the Internet? It’s nearly impossible. With that in mind, ranking in top positions on the biggest search engines like Google and Bing has become a crucial aspect of marketing plans for every successful business. Today, we will give you a rundown of the top tools for conducting SEO checkups right here!
The Importance of SEO
Is SEO that important for your business? In terms of lead generation via digital marketing, it is absolutely essential. Even big brands use digital marketing agencies and SEO gurus to pinpoint the right platform to make your website visible online; that sort of exposure is critical for reaching the widest possible audiences.
Whether you’re going to outsource this work to an outside agency or conduct in-house SEO audits, one thing is clear — you will need the proper tools for conducting SEO checkups. This process can be incredibly time-consuming if you don’t approach it in the right way. After all, SEO checkups mean analyzing every page found on a website and seeing if it is properly optimized. Keeping this in mind, we’ll present the top five software solutions used for such purposes:
- Woorank
- Raventools
- Semrush
- Moz
- WebCEO
1. Woorank
As you may assume, there are more than a few software solutions in the SEO audit niche out there. Still, there are certain platforms and tools used by a majority of professionals and experts in SEO — and Woorank is definitely one of them.
This is a comprehensive, all-around tool for all kinds of SEO-related tasks. You can use Woorank to plan your backlinking strategy, find web pages that are subpar or defective, detect and fix broken links, and generally perform both on-page and off-page optimization.
If you want to improve the Google ranking and visibility of your webpage, this is one of the best tools for the job. Bear in mind that there are premium and free versions of the software, though this is true for most SEO software suites. While you can find free tools for select tasks, most comprehensive SEO solutions require you to pay for a subscription or a one-time license.
2. Raventools
Next up, we’ve got another excellent piece of software for SEO consultants, digital agencies, and marketing-savvy entrepreneurs — Raventools. This software solution gives you access to extremely detailed reports that you can easily use to deal with technical issues pertaining to SEO.
Raventools provides you with valuable insights into your online reputation, quality of backlinks, design changes that you might need to implement, as well as the factors affecting your page speed.
Besides in-depth SEO reporting, Raventools also contains a series of tools that allow you to perform the needed optimizations and conduct SEO checkups. If you want to learn all of the website statistics needed to plan out your online marketing campaign, Raventools is definitely your best option.
3. SEMrush
When it comes to creating the perfect SEO strategy for your website, there’s one tool you absolutely can’t miss — SEMrush. Among all of the tools for conducting SEO checkups, this is probably the most popular one found on our list.
In fact, this is definitely the most comprehensive software suite of the bunch; it contains tools for keyword research and technical SEO audits. You can optimize your PPC strategy, backlinks, conduct research on your competitors, and track your website’s performance in terms of organic keywords.
All in all, the biggest advantage of SEMrush is the fact that you won’t only learn a lot about your own website’s SEO standings but your nearest niche competitors’ as well. All of the data you gather about your business opponents can be implemented in your own strategy for maximum success. That’s why we recommend SEMrush — and the fact that you can complete any SEO task without leaving its software environment is definitely useful as well.
This is one of the costlier tools for SEO checkups out there, but it definitely pays off — you can do everything from there without resorting to additional software tools.
4. Moz
When it comes to SEO, our penultimate pick of the draft is another name that’s unmissable in the world of SEO — Moz. This is not only a SaaS tool for conducting SEO checkups, it’s a knowledge and resource center and an SEO agency all in one.
While most of the tools we’ve talked about here are used by SEO experts, Moz is an exception because people just getting into the world of search engine optimization use it extensively as well. Their website and blog provide the most up-to-date information regarding the changes Google makes to its algorithm; this is important, as SEO is a dynamic field where changes happen all the time.
As is the case with most other SEO suites, Moz also has both free and paid options.
5. WebCEO
Finally, we arrive at another widely utilized tool for SEO checkups — WebCEO. This tool allows you to quickly find and dispose of ranking issues on your website. This is a SaaS suite for monitoring and tracking campaign efficiency, as well as competitor activity. Much like SEMrush, it tries to focus on what your niche competitors are doing as much as on what you are going to change on your website.
Conclusion
Having a well-ranking website is an important aspect of doing business in 2024. Seeing as most customers reach products or services via search engines, using the best possible tools for conducting SEO checkups is crucial to reaching the widest range of online consumers.
