Video blogging or vlogging has become a major cultural phenomenon – everyone’s at it. We can’t all be millionaire influencers – and not everyone wants to! Whatever your goals, curating a story for your dedicated following is still rewarding and fun.
We’ve assembled our top five tips on running a successful log, no matter your job or routine.
Perhaps you want to highlight what it’s like to live a day in your life. Good news: viewers love this type of content. For example, if you work in care coordination, vlogging provides an accessible window into a world many people don’t think about until it’s in front of them.
Your job might seem like work to you, but it’s a whole new world for your viewers. Real-life stories can get amazing traction – give it a go.
Vlogging is hard work, and you do have to be prepared for that. The key to being an influencer, or popular vlogger, is maintaining a routine. The most popular vloggers have been around for at least a few years, some even decades. They still upload high-quality content regularly, and their audience expects this.
You should be consistent when you upload and with what you upload. Your video should be of high quality, approximately the same length each time, and if you’ve found your niche: stick to this area. Remember that if you suddenly abandon your audience, you won’t have many subscribers to go back to.
The most successful vlogs are those that tell stories. Clips that are mashed together never do as well as videos that work to tell a story.
One way to do this is to talk about your daily life and routine. This might be how you run your life, from grabbing a coffee to having breakfast or lunch. You don’t need to take photos or videos of all your meals but forming a timeline of your day or week’s a great way to create a cohesive story.
This is a great way to connect more with your audience. Treating your viewers like your best friends makes your videos captivating and also makes it feel more intimate. Some top influencers share details of their lives and make their audience feel like they’re involved in every single detail.
You don’t need to share your life entirely, but by changing your tone and word choice, you can make your vlogs sound more personable.
The first twenty seconds of your vlog are the most important. This is your opportunity to grip your audience. If your audience likes the first few seconds, they will keep watching. You could open with a joke, a controversial statement, or an interesting movement just to pique your viewer’s interest.
Another great tip is to show a glimpse of what’s to come later in your video in your introduction so your audience keeps watching to see this happen. The human attention span is getting shorter and shorter, so you need to work to combat this and make every single second count.
If you’ve been thinking that you’re interested in sharing your life or profession or looking for a side hustle, then vlogging could be perfect for you. Remember to make a good impression, treat your viewers like friends, and ensure you’ve personalized your content.
Follow our tips to make sure you’re a vlogging pro. And remember to stick with it! Fame and subscribers don’t come overnight, but good things come to those who persevere!