Adsterra is a leading advertising network and you can find the details in Adsterra’s review post as well.
Recently we found that Adsterra has come up with a brand new revolutionary ad format called Social Bar. And thought to share this news with you all. To all the brands out there, if you are looking for a highly convertible advertising solution, then you must try Social Bar by Adsterra.
What is a social bar?
Social Bar Is Displayed as a Native Ad on Publisher Websites, Encouraging User Interaction.
For the publishers also, the social bar has proven to be one of the most economical ad formats. With A/B testing publishers have experienced extremely high engagement and conversion rates, outperforming other formats.
The major reason behind such a huge engagement is as below a/c to Adsterra-
Social Bar’s non-intrusive design incentivizes even people who don’t usually engage with ads to click on them. This format is also great on both desktop and mobile devices and will be a good fit for platforms of all sizes.
According to Arthur Galiev, Sales Head at Adsterra-
Since the danger of losing profit due to the latest Google Chrome update has become way too real, the entire industry has been adding different types of In-Page Push to its platforms. But we decided to go ahead and create something that can offer users more options, personalisation, and, as a result, higher profits. With Social Bar imagination is your only limit.
Social Bar Ad Types
Social Bar comes with the following 5 types of ads-
Custom Banners (any HTML/CSS features)
Here you can be as creative as you can by putting flyers, GIFs, and more.
In-Page Push
This might be visible on some space on the page and the best thing is you can decide what size you want to keep and where you want to place.
Chat
This is my favourite. In this ad, there will be a chat option at the bottom right corner and when someone clicks on it, ads will be displayed. Here people can make the conversion as well.
Survey
As with the name, here there will be an ad that will ask the users to take some small survey. The survey length can be starting from one question to a few questions.
Video Bars
Here users will be seeing the video. As the videos are interesting and so there are high chances for engagement.
The best thing is, that Social Bar is a five-in-one deal, so you can mix and match as many types as you want in a single campaign. Adsterra’s AI optimization algorithm selects creatives, formats, and companies that are the most relevant to your traffic, ensuring users will see content that is sure to grab their attention.
Features of Social Bar
There are many features Social Bar provides and some of those are below-
- 20x-30x higher Click-Through Rate (CTR) compared to web push, leading to a higher conversion rate (A/B testing)
- Works extremely well on iOS and for cam sites (the US is on top in terms of volumes and CR)
- Highly customizable
- Higher CPM rates for publishers thanks to high visibility and user interaction
- А/B testing of up to 15 creatives at a time
- Non-aggressive advertising meets Google’s rules
- No user subscription (required as ads are placed on the website)
- Anti-AdBlock
Conclusion
If you are looking for the best ad solution, the social bar is for you. And the best thing with the Social bar is, it works amazingly well for both Advertisers and publishers.
Needless to say, Adsterra is a smart and flexible ad network, serving over 30 billion ad impressions per month worldwide. It works with 12K+ direct publishers and 8K+ brands, affiliates, media agencies, and ad networks dealing with mainstream and non-mainstream verticals. We have been helping both publishers and advertisers make high profits since 2013.
