In the digital age that we live in, smartphones and apps have become an inseparable part of our lives as well as the lives of businesses. If we talk in particular in terms of the applications and their role in business, we then have to simply put it this way- they are an extremely important part.
Courtesy of the presence of these solutions it becomes possible for businesses to retain their existence and grow their user base, and most specifically ensure that their brand value goes up.
This, therefore, makes it is necessary for entrepreneurs to be aware of the recent stats so that they know which market to target in order to capture more revenues and users. Here, however, finding accurate records becomes a challenge. Hence, to ensure you know which market to capture in the current year 2023, we have brought forth this article for you.
Upon completion of the article, you will be able to gauge and gain insight into the mobile app market that should be taken into strict consideration to get more customers and profits.
So, let’s begin.
Mobile App Market – Flourishing Nature for 2023 and Beyond
Number of Android App Users
Image source: statista.com
Check out the graph below to get a glance at the stupendous growth that has been observed in the number of android users in the mobile app market.
As can be seen in the graph above, the number of users using smartphone devices is around six billion and is predicted to witness more growth in the years to come. Around 2027, the number of smartphone users to become 7690 million.
Number of iOS App Users
Image source: statista.com
Look at the graph below to gain perspective into the growing number of iOS app users around the current year and observe the growth that will be observed in years to come.
The graph above displays the rise in the number of iOS app users that have been observed from the year 2012 to 2022 with 2022 observing the number of users becoming 124.7 million.
What’s Next?
Looking at these numbers, it is important to get insight into the apps that are downloaded the most and are in demand to the maximum that will.
Which Apps Did Users Download the Most in 2022?
We have provided stats related to the apps that saw their download taking place at maximum in the year 2022.
Globally
In 2021, TikTok was in the top-most category among the apps that got downloaded the most with the number being 656 million.
USA
Tiktok and Instagram have been the most popular apps in the USA with their download being 94 million and 64 million respectively.
Going Further
So now you know the apps that were downloaded the most. Let’s delve into the countries where apps got downloaded more.
Countries that Downloaded Apps Most in 2022
Take a peek at the image below to check out the countries that had the maximum number of app downloads.
Image source: apptweak.com
Now, check this map now to observe the countries that had their residents downloading the maximum number of apps.
Image source: apptweak.com
Which App Categories Had the Most Percentage of Downloads?
You have a perspective now on the countries that had their residents downloading apps at maximum, followed by knowledge of apps that were downloaded the most. It is time we enlightened you about the app categories that observed prominence growing thereby leading to users downloading more of these apps.
Image source: appbrain.com
As can be observed in the graph above, the most popular app category was education after which the shopping app was the next prominent one.
We will now segregate these based on the marketplace where apps are present, that is, Google Play Store and the Apple App Store.
Categories of Apps Popular on Google Play Store in 2022
Have a look at the graph below to gain insight into the app categories that have been the most popular on Google Play Store in 2022.
Image source: buildfire.com
As can be seen in the graph, maps and games are two categories that have been the most popular on the Google Play Store in 2022.
Categories of Apps Popular on Apple App Store in 2022
Take a peek at the graph below to know about the app categories that have been the most popular on the Apple App Store in 2022.
Image source: statista.com
As you can observe in the graph, the categories of games are the most downloaded on the Apple App Store.
Moving Ahead
In the lines above, through the stats we have given you a basic idea of the ongoing growth in mobile app usage. However while we are knowing these, it is equally vital that we cover the age groups that use apps the most alongside the app categories they use the most.
Age Group Using Apps Most
Look at the graph below to check out the age groups that use apps the most to get a stronghold on their popular nature.
Image source: pewresearch.com
As you can observe the graph, the age group of 18 to 29 are who use mobile apps the most. Around 2021, they used the solution the most with the percentage being 28%.
Number of Times Apps Get Opened
21% of millennials cite they open their app at a duration of 50 times a day due to their overall engaging nature.
Image source: pewresearch.com
What Do These Figures Entail?
Courtesy of these attractive numbers you can get an insight that the mobile app market is a flourishing one and promises the business a fortune. Hence, if you are a forward-thinking entrepreneur who is in pursuit to take the app advantage in 2023, do it now. However, remember there may be factors prompting them to delete the app.
Factors Prompting Users to Uninstall App
When you are entering the journey of developing a mobile app, albeit the research you conduct on the market, and competitors; it is equally vital that you know the factors that might prompt end users to uninstall an app.
Have a look at the infographic to know about those issues.
Image source: pewresearch.com
As you can observe in the infographic above, six factors particularly contribute to users uninstalling an app.
- When the app is no longer used by them.
- If their device has limited storage capabilities.
- In a situation wherein the app has an excessive number of advertisements displayed.
- If the notifications the app presents are huge.
- Wherein the app does not show appropriate information causing confusion.
- In case the app faces too many technical issues.
Points to Remember to Avoid Uninstall of Apps
To ascertain that users remain engaged with the app you develop, make sure you research well on the target market. Also, study the demographics well to understand the areas of concern and the apps in demand. When you perform all these activities, you can be sure that your mobile app development journey will be successful.
Wrapping up
According to Statista, the mobile app market is to bring in revenues of $613 billion by 2025. Looking at these figures, standing at 2023, we can safely predict that mobile app usage will also observe growth during the aforementioned year. Hence, if you plan to get the app advantage, do it now. Get in touch with a dedicated partner who allows you to keep mobile app development costs in check by ideating a unique app design, followed by including features that are in demand thereby ensuring your returns and user percentage go up. Wait no more, keep your business ahead of the competition and get the app edge now.
Author Bio:
Ankit Patel is a Director of Sales & Project Manager at XongoLab Technologies LLP, a leading mobile app development company that provides unmatched web and mobile app solutions across the globe. In his free time, he loves writing about new and upcoming technologies, user-interface design, UX design, and marketing. His articles have been published on popular platforms such as TechTarget, SmallBizDaily, JaxEnter, Social-Hire, TorqueMag, and many others.
Twitter: https://twitter.com/imankitptl
LinkedIn: https://www.linkedin.com/in/imankitpatel
