Are you losing sales to your competitors & wondering how to get the most out of your eCommerce marketing budget?
Well, you’re not alone. Due to the continuous shifting in consumer behavior, many eCommerce brands are struggling to improve their rankings, conversions, & sales.
On the bright side, the online shopping industry is growing at a staggering pace with online sales surging to record highs.
So, why is it that so many eCommerce businesses are struggling to acquire more customers & generate more sales?
Turns out, these eCommerce brands & companies do not have a clear eCommerce marketing strategy in place.
And in the eCommerce industry, you need to have a coherent, long-term strategy in place for ensuring consistent & sustainable growth.
In this post, we’ve shared the 5 best eCommerce tips to help you stay ahead of your competitors & improve your ROI.
But first, let’s quickly understand what eCommerce marketing exactly is.
What is eCommerce Marketing?
eCommerce marketing is basically the practice of using advertising & promotional tactics in order to increase organic traffic to your online store, convert visitors into paying customers, & retain existing customers.
A sound eCommerce marketing strategy can help you increase your brand awareness, improve conversion rate, and increase sales.
Below, we’ve shared 5 such highly effective eCommerce marketing tips to help you create a sound strategy for your online store.
5 Highly Effective eCommerce Marketing Tips
If you’re looking for ways to increase traffic & sales of your online store but wondering which eCommerce marketing tactics to try, you’ve come to the right place.
We’ve put together 5 eCommerce marketing tips for you to implement every day for the next few weeks to drive new sales on your online store.
1 – Optimize Your eCommerce Store for SEO
SEO (Search Engine Optimization) is still an essential part of the overall eCommerce marketing strategy.
Therefore, it is necessary to ensure that your online store & its individual product pages are properly optimized for target keywords that your potential customers are searching for.
Here are a couple of things you must consider to optimize for SEO:
- Make sure all important pages are indexed by Google
- Make sure all pages are fast loading & mobile friendly
- Use image alt tags in all images across your online store
- Remove duplicate content
- Make your own original content
- Use structured markup language
- Build a logical website architecture
2 – Launch a Facebook Store
Even though Facebook has gone numerous changes since its inception, it is still the largest social media platform in the world with 1.9 Billion daily active users & 2.9 Billion monthly active users across the globe.
And the best part is, Facebook now allows you to create & launch a standalone Facebook Store that can be integrated & synchronized with your Shopify or Magento store, meaning you don’t have to keep separate inventory.
In fact, launching a Facebook store can be extremely profitable since many shoppers don’t like to navigate away from Facebook and the Facebook Store gives your customers the opportunity to shop directly from their comfortable interface of Facebook.
3 – Leverage Shoppable Instagram
Instagram is a highly visual social media platform with an emphasis on images & videos. But, what you might don’t know is that Instagram is also a platform where users love & come to engage with brands.
This, in turn, makes Instagram a perfect platform for eCommerce stores to sell their products.
And the best way to sell products on Instagram is to make your Instagram shoppable.
Magento & Shopify stores can create Shoppable posts where you can tag your products in images. And when potential customers click on them, they can see the basic information about your products and click on it again to buy.
In case your eCommerce platform doesn’t support this feature, you can use a third-party tool such as Have2Have.it that works similarly to this.
4 – Send Cart Abandonment Emails
Shopping cart abandonment emails is one of the best remarketing tactics that we highly recommend using.
Shopping cart abandonment emails are usually sent when a customer adds products to his/her shopping cart but exits your online store without placing the order.
According to a report, customers who receive multiple cart abandonment emails are 2.4x more likely to come back and finish their purchase.
The good news is, there are many CRM tools like HubSpot available in the market to send shopping cart abandonment emails.
If your eCommerce store is based on the Magento platform, you can instantly integrate this functionality with Magento 2 Abandoned Cart Email Extension.
All you need to make sure is craft an enticing email that attracts abandoned customers to return & remind them what they considered purchasing and why.
Many eCommerce store even offer special discounts to increase the chances of making sales through shopping cart abandonment emails.
Here is an effective sequence of shopping cart abandonment emails you can use to retarget abandoned customers:
- Few hours after cart abandonment – Send the first reminder email of abandoned cart & encourage customer to finish their purchase before the stock runs out.
- 24 hours after cart abandonment – Send the second email presenting the final opportunity to buy before the customer’s cart expires.
- 2 days after cart abandonment – Send the third email with a limited-time discount offer to increase the chances of purchase.
- 5 days after cart abandonment – Send the fourth email with the final chance to get a discount offer.
5 – Reward Your Loyal Customers With Incentives
Incentives are a proven way to give your customers the nudge they need to keep purchasing from you.
In fact, a survey by HuffPost also discovered that:
- Loyal customers are worth 10x as much as their first purchase.
- Acquiring new customers cost 5x more than retaining existing customers.
- Increasing customer retention just by 5% can boost profits by 25-95%.
- The probability of selling to new customers is only 5-20% while the probability of selling to existing customers is 60-70%.
The above statistics clearly show that rewarding your loyal customers through incentives is the best way to increase sales & revenue.
Below are some types of incentives you can consider offering to your loyal customers:
- Free shipping
- BOG (Buy One, Get One)
- Free Gift Wrapping
- Special Individualized Discounts
- Money-Back Guarantee
- Early Access to Upcoming Products
- And more…
Whatever type of incentive you choose to offer, just make sure that you don’t undercut yourself too much.
In simple words, if you’re constantly offering discounts, it can result in gouging your profit margins significantly and creating an expectation that your products will always be discounted.
So, be strategic with the incentives you offer to your loyal customers.
Concluding Thoughts
So, these are the 5 best eCommerce marketing tips you can keep in mind to increase your brand awareness and generate more traffic & sales for your online store.
We hope you found this article informative and helpful. If you have any doubts or queries, feel free to ask your questions in the comments below.
Author Bio: Jaimin Kapadia is a Sr. Technical Content Writer at MageDelight and is an expert in creating content that commands attention, builds authority, and drives action. In his free time, he likes to read fictional books and write short stories.
