Direct mail for land investing is advertising targeted directly at consumers or businesses. The key is that the particular physical advertisement goes directly into the hands of the targeted person. There’s nothing within the middle to distract the recipient, like a magazine, a newspaper, or a radio.
In addition, good spam always includes a “call-to-action.” this suggests requesting that the recipient make a call, send an email, or go to an internet site for more information. Other sorts of marketing often only vaguely spread the company’s word or message.
The other advantage of spam land marketing is that you can track and measure the results. If you send 1000 letters, and 100 people respond, you recognize you’ve achieved a tenth response rate.
Direct mail marketing requires effort.
Direct mail is not as easy as simply placing an ad in a newspaper or on an ad. So, why try it? Because it works!
If you place a billboard in a newspaper, it’s nearly impossible to understand what percentage of people see it and what the effect is. But with spam, you recognize exactly what percentage of mailings you’ve received. And if your mailing features a low response rate, you recognize you’ve got to form changes subsequent times around. But if it is a huge success, you recognize you should not change a thing.
And the best reason of all to use direct mail? Because it’s created millionaires in many industries… including land investing.
Spam is one of the simplest marketing methods available if you follow the proven steps – the steps the pros have honed to an art over the last 50 years.
Direct mail marketing strategies for land investors:
1) Target your market –
Choose your market and choose your customers. As cost-effective as spam marketing, it is often a waste of time and money if you spread your resources too thin and market to everyone.
After all, one good lead is more valuable than 100 bad leads. The solution? Choose your target market, and obtain the maximum amount of value out of that market as you most likely can.
2) Start small –
Even the most important companies test the waters by mailing to a little group before mailing many sales letters. This is often especially important for smaller land investors.
3) Continual follow-up –
Don’t just mail once and stop. Studies have shown that every time you create contact with a possible customer or client, you’re likely to make the sale. Don’t hand it over on the primary try.
4) Never stop educating yourself about marketing –
There are incredible resources: books, blogs, and seminars about marketing for land investors. What worked last year won’t work today in marketing, so you’ve got to stay abreast of what the pros are saying about the topic. In short, the more you recognize, the higher off you’re.
5) Test, test, test! –
The simplest investors make it the highest by continually learning, testing, and improving their marketing campaigns. Use a spreadsheet or an easy database to keep track of your mailings and responses.
Possible target groups for spam marketing:
Bankruptcy – People browsing a bankruptcy often get to obviate their houses quickly. Check your local court documents for bankruptcy filings and names of contacts.
Divorce – Even as with bankruptcy, people seeking divorce often want to unload their houses quickly.
Death – Estates with property, especially those divided among multiple heirs, often have to be liquidated quickly. Quick sales are often more important to the sellers than getting the best price, so there are often great opportunities to urge cheap land.
Pre-Foreclosure – Homeowners behind their mortgages often would rather sell their properties than undergo a lengthy foreclosure process.
Delinquent taxes – Thanks to the facility of the IRS and native and state governments, many householders are forced to sell their homes once they drag on their taxes.
Direct mail marketing overview:
Be professional – Not only in your marketing but also in your manner when handling homeowners. Your marketing message should communicate the advantages you’re offering your customers.
Repeat, repeat, repeat – Remember, it takes multiple messages and contacts for a seller to decide that you are “real” and devour the phone to call you.
Always be positive – Don’t waste time dismissing your competition or putting them down. Not only is this a billboard for your competition, but it causes you to look unprofessional and distract from your message. Tell your clients why you’re the simplest and why choosing you is the only logical choice.
Author Bio:-
Ajay Dalal is a content writer and copywriter specializing in writing marketing blog Technology and sales pages. He often writes for Everest DMM, and Dricki explores new technologies and shares his knowledge through writing.
