Image source: Pexels.com
With content automation tools gaining popularity across the content marketing industry, brands stand to gain a lot from embracing these tools. Want to know how useful automated content would be for your brand? Join in as we discuss the impact of automation on:
- Content creation
- Content curation, and
- Content distribution.
Automated content creation entails using graphic and AI tools to create content. Businesses can use automation tools to create emails, sales letters, web copy, blog posts, social media posts, infographics, designs, images, and videos.
The content manager uses specific parameters to guide the tools on the kind of content to produce. Because of the narrow, precise scope of the guidelines, automated content is on-brand, engaging, high-quality, and focuses on a specific target audience.
Brands that automate their content creation process enjoy these benefits:
Automation tools accelerate the content creation process. The content team still needs to spruce up the content and give it a human touch. But fine-tuning automated content takes a fraction of the time needed to develop the content from scratch.
What took days, even weeks, to create now takes only a few hours. So the team can use the time saved to work on other tasks. Plus, they can run campaigns or post content more frequently.
Since the brand produces a high content volume within a short period, its reach is potentially wider. And this growing content footprint births more leads. The marketing team then has a growing number of potential buyers joining the sales funnel, and it can guide the leads through the funnel and into making sales.
More content means more eyes on the brand. It also means more people who resonate with the content will likely curate it, exposing the brand to more leads.
Content curation allows brands to share other people’s content. Typically, they select content that reflects the brand’s ideals or take on a topic. Like automated content, automating the content curation process offers several benefits.
Automated content curation shortens the time it takes to find and share content. Instead of spending hours researching and publishing suitable content, the marketing team deploys content curation tools to find relevant content. Thus, the brand saves time and can focus on other projects.
If the company previously hired content curators, it can now cut costs. And if the content team handles content curation, they can now concentrate on other tasks.
Content curation tools have exceptional search features that allow brands to customize search requests using various criteria. They can search for content based on topics, historical figures, famous people, events, etc.
The results returned are usually unique because the content isn’t the typical run-of-the-mill kind commonly shared on social sites and popular blogs. Such content stays with the reader, and because the content stands out, the brand will likely make an impression on the readers.
Carefully curated content increases brand awareness. Adding automation to the process multiplies the brand awareness efforts. Leads can see the brand’s interactions, collaboration, and partnerships with other organizations, communities, and players across different industries.
Where these interactions promote values dear to the audience or the betterment of the community, the audience is bound to take notice. With the right engagement, such targets quickly become warm leads and can move up the funnel fast.
Without content distribution, no one would know about all the great content the business publishes. Automating content distribution adds fuel to the process, ensuring the brand’s content is consistently in front of the target audience. Content distribution tools can deliver:
- Social media posts
- Blog posts
- Press releases
Automatic content distribution tools have a scheduling feature that allows brands to set a publishing schedule. So the content marketing team can line up content to be distributed over a certain period. This pre-planned content delivery ensures that content is sent out like clockwork, allowing the brand to publish content timely and consistently.
Content distribution tools have a network of publishing platforms where they share content. For example, such a tool might share content under “Related Content.”
Brand visibility increases multiple times if the tools post on major media sites or authority websites. Even when content finds a home on smaller websites, the business enjoys significant exposure as new viewers interact with the content and, by extension, the brand.
Content automation saves businesses time, cost, and resources, simplifying the content marketing process. Suddenly, the content team has more time to engage with social media users and amplify marketing efforts. Automation also minimizes human errors and prevents publication delays caused by slow content creation and poor distribution schedules.