Blogging in 2023 has become more challenging than ever. It’s harder to attract visitors to your website, and it’s even harder to convince them to stay for a while and read a couple of your pieces. There are two main reasons for this:
- The more you blog, the harder it is to find new ideas to write about. The issue is that you must keep your blog updated and post regularly, even if you have been writing in a narrow niche for years.
- The competition is stronger than ever and will continue to grow. Over 6 million blog posts are written and published daily, meaning finding your post can sometimes be a real needle in a haystack.
To tackle these two problems, you have to find fresh content ideas that you’ve never written about before, but at the same time, they have to be competitive enough so that people will search for them. In this guide, we’re bringing you ideas for blog posts that are guaranteed to bring massive traffic to your website:
1. Interviews
People love reading interviews, which is why they have been around since the beginning of journalism and magazines. The format has something incredibly appealing: a conversation with a person formatted in the model of interesting and provoking questions. If you’re like most bloggers, you have probably done very little to no interviews. Well, it’s time for something new!
Show your readers another dimension of your writing and perspective by publishing a conversation with an individual you consider worth featuring on your website. It doesn’t have to be a celebrity, influencer, or even a public person, but someone with something valuable to say about the topic.
Writing interview questions, structuring them, and transferring them into written form can be challenging for first-timers. So, make sure to read up on some of the most important journalism tips on how to conduct and write an interview.
2. How-Tos
Blog posts that start with “How To” are an SEO gold mine. This type of headline, structure, and subheadings will give your content the best chance to get found by searchers. In other words, how-tos are a great source of organic traffic.
If you’re having trouble formulating your post and you’re not sure whether your niche has a “how-to” topic hiding in there somewhere, try using a keyword research tool to help you discover what you can write about. Also, imagine yourself in the searcher’s shoes: what would you want to learn how to do from you? What skills or instructions can you share?
When attracting search engine traffic, you have to find the perfect balance between a high search volume and competition. If you get it just right and find a sought-after how-to phrase that doesn’t already have a lot of competition – you’re in for massive traffic growth.
3. Expert Posts
If you want to establish your blog as a thought-leadership hub in your industry or niche, it’s a great idea to bring in experts who will write high-authority content for your website. You can even do it in the form of an interview (which we have previously mentioned), or use some of these services:
#1. TopEssayWriting and Studyker– professional essay writing services in any field can give you a boost in credibility and many backlinks. Academic sources and experts are highly appreciated, so they can greatly add to your blog.
#2. ClassyEssay and WriteScout– these academic writing platforms are the best and easiest way to find a world-class expert who can write a piece for your blog.
#3. Freelancer or Upwork – you can use these platforms for independent professionals to find experts in specific fields. Then, you can hire them on a one-off basis in a project or a contest.
#4. Grammarly or ProWritingAid – make sure you check each of your posts before you publish and do it multiple times. To establish yourself as an expert in your field, the content has to be top-notch, which applies to grammar and spelling, too.
#5. Social Warfare – make sure your interview gets the maximum traction on social media by using this powerful WordPress plugin.
4. Listicles
As you might have noticed already, this article is a listicle. It means that you create a numerical list of items that explain the topic. This type of writing has great success among readers because it’s easily digestible, appealing to the human eye and mind, and makes for awesome, catchy headlines.
Structuring your blog post as a list will also make it easier for you to write it. Let the number of points guide the way into the flow of the article and prioritization of information that you want to achieve. And remember, every topic can be presented as a listicle! Just look at some of the examples on famous websites, blogs, and portals: listicles are still relevant and very trendy in the web content industries.
5. Reviews
Many internet users are searching for the experiences of other people when they’re deciding on which movie to watch, which clothes to buy, where to work, and everything else. This also coincides with the “write what you know” maxim – you just take a product or service and tell the world what you think of it.
There are no limits regarding what you can rate or review – anything from a recipe to a movie theatre in your neighborhood. Just make sure that the review is relevant to the overarching theme of your blog.
6. Personal Experience
If you’re looking to build deep, human connections with your audience, you will have a hard time doing so without actually sharing some of the details about you and your life. That’s why it’s best to write stories about personal experience (whichever the post’s topic may be) because it’s authentic and unique.
If your industry or niche is not a terrain for personal stories, it doesn’t have to be the basis of the conversation. You can subtly include details about your life, personality, hobbies, etc. People will always feel more engaged with content that has a human touch.
7. Tips, Advice, Hacks
Just like how-tos and reviews, certain types of blog posts are simply clickable, and “hacks” are one of them. Unlike how-tos, you don’t have to refer to or write about complicated processes and activities. Rather, tips work best when applied to something we do every day or something we don’t even think about.
You can find “hacks” articles on the internet that deal with productivity, saving money, starting a business, and much more. Find a way this type of blog post can be incorporated into your content strategy and enjoy a huge influx of visitors!
8. Stats Posts
The internet is a wonderful place, but since we live in a post-truth era, there has never been a higher demand for cold, hard facts and reliable statistics. You can provide that for your readers and bring objective numbers instead of personal opinions and speculation.
You can organize your survey and present the results to your readers afterward. However, you can likely do it successfully only if you already have a large audience base. If you don’t, you can use Chrome extensions to help you boost your search engine rankings and make your blog posts visible to users.
9. Interaction with Readers
Blogs have come a long way from monologues and one-way communication. In recent years, it’s expected that even the biggest blog owners directly interact with their readers (in the comment section or on social media).
A great idea for a blog post that’s likely to get you a lot of traffic is a post where you answer your readers’ comments or questions. While reading, visitors will get a sense of the community you have built around your website and have fun with your interaction with your audience!
Conclusion
If you feel you’ve run out of ideas for your blog, you need a new format, and a fresh perspective is guaranteed to come! Use some of the blog post ideas outlined here, and you’ll surely see a spike in your website traffic.
Some structures are social media-friendly, while others are more suited for SEO. Regardless of which channel they come through, each visitor is valuable, and they have the potential to become part of your loyal audience. Track your visitors’ behaviour after they find your blog post to learn more about their preferences.
Marques Coleman is a blog writer at Essay Assistant, specialising in marketing and copywriting. Moreover, he is an avid traveller and always tries to learn something new.
