TechBii
  • Mobile
    • Android
    • iOS
  • Computing
    • macOS
    • PC Tips
  • Software & Apps
  • Content Writing
    • WordPress
    • SEO
    • Digital Marketing
      • Social Media
  • Tech Stuff
  • Coding & Dev
    • UI & Design
  • Business
  • How To
Categories
Android (86) Business (327) Coding & Dev (312) Computing (15) Content Writing (103) Digital Marketing (327) Finance (125) Gaming (120) Hosting (21) How To (464) iOS (40) macOS (28) Mobile (12) PC Tips (124) Productivity (119) ROMs (18) Rooting (22) Security (148) SEO (214) Social Media (154) Software & Apps (371) Sports (20) Tech Stuff (1129) UI & Design (94) WordPress (82)
Reading: 5 Types of Video Ads to Grow Your Business
Share
TechBiiTechBii
Aa
Search
Follow US
Copyright © 2014-2023 Ruby Theme Ltd. All Rights Reserved.
Business

5 Types of Video Ads to Grow Your Business

Last updated: 06/09/23
Sidharth By Sidharth 7 Min Read
5 Types of Video Ads to Grow Your Business

Video advertising is easily the most effective form of advertising you can invest in. As a versatile, audiovisual medium, it’s the perfect way to help you connect with audiences and promote your product or service. A massive 54% of customers are demanding more video content from brands they support.

Contents
Advantages of Using Video AdsTypes of Video AdsIn-Stream AdsNative AdsInteractive AdsNon-Linear AdsMasthead Ads

Advertisers have a range of options with which to make this happen. Given the plethora of platforms, ad networks, and publishers out there, brands can now choose what kind of video ad would work best for their needs.

Read on to learn more about various ad types and 2023 video marketing ad trends to effectively promote your brand.

Advantages of Using Video Ads

There are nearly 3.5 billion digital video viewers worldwide. Americans alone spend an average of 323 minutes per week watching video content. By running video ads, you’re engaging with your audience in the way they’re most comfortable. Here’s everything video ads can do for your company:

  • Greater reach
  • Contextual targeting of customers
  • Mobile-friendly medium
  • Increased ad watch-time
  • Improved brand awareness and recall
  • Increased video shares
  • Higher ad click-throughs
  • Increased leads
  • Improved sales
  • Better return on investment (ROI)
  • Improved SEO
  • Greater creative freedom
  • Increased trust and credibility

Types of Video Ads

Different types of ads have different strengths and can help your campaign in different ways. Here are some of the most popular ad formats available to you:

In-Stream Ads

As the name suggests, in-stream ads display in your video player as you’re streaming content. Some of the most popular platforms for in-stream ads include YouTube, Dailymotion, Vimeo, and Youku, however, these could appear on any website with embedded video players.

These are also called linear ads since they play during a video stream and are often contextual to the video being streamed. In-stream ads are typically the most popular ones around since they’re shown to a captive audience that has tuned in to watch the content.

There are three types of in-stream ads:

  • Skippable ads: Skippable ads play before, during, or after a video. The viewer has the option to skip these after a short time. The standard minimum is five seconds, such as on Facebook and YouTube. Skippable ads are great for promoting products or services that don’t need a lot of exposition.


They’re also ideal when you’re working on a budget. On YouTube, you’re only charged if a viewer watches 30 seconds, watches the entirety of the ad, or interacts with the ad, whichever comes first.

  • Non-Skippable ads: Viewers have to watch the entirety of a non-skippable ad to access the video that plays after it. These can be placed before, during, or after a video. Use non-skippable ads when you’d like your audience to view the entire message, especially if you’re explaining a new concept. As an advertiser, you pay for these based on the number of impressions.
  • Bumper ads: Bumper ads are similar to non-skippable ads in that viewers have to watch the entirety of the ad. However, these are usually six seconds or shorter and can be placed anywhere throughout the video. Bumper ads are perfect to deliver short, memorable messages to a broad target audience. You pay for these based on impressions as well.

Depending on whether you place in-stream ads before, in the middle, or after a video, they’re ideal for increasing brand awareness, contextually promoting a relevant product, or directing viewers to a purchase or landing page with a CTA, respectively.

Native Ads

5 Types of Video Ads to Grow Your Business

Also called out-stream ads, these can be shown to viewers irrespective of whether they’re browsing video or non-video content. These can be displayed on fixed or dynamic ad units on a webpage.

Native ads can be placed in the middle of an article, in a sidebar alongside the content, or anywhere else publishers choose to feature ad units. They’re an excellent tool to improve brand awareness and reach, especially for mobile users. As an advertiser, you’re charged for native ads on a per-thousand-impression basis.

Interactive Ads

Interactive video ads are great to promote active user engagement with your advertisement. A popular application for these is for in-video purchases, such as in the middle of an influencer livestream endorsing a certain product or service. Interactive ads also appear often on mobile game apps, to enable in-game transactions or contextual promotions.

5 Types of Video Ads to Grow Your Business

Non-Linear Ads

These play alongside the video content without any interruption. Interacting with a non-linear ad typically causes the video to pause. There are two types of non-linear ads:

  • Overlay ads: These run on top of the video, covering about 10-20% of the bottom of the video. They’re great for catching user attention, but may also obstruct parts of the video, such as captions or subtitles.
  • Non-Overlay ads: Here, the ad units are integrated with the video player so that the ad runs alongside the video without obstructing it. Unlike in-stream ads, you can view these and the video side-by-side.

Masthead Ads

Masthead ads play on a website’s masthead — the header area of a webpage. Depending on the ad unit on the website, these can appear in widescreen, 16:9, or any other aspect ratio. Masthead ads often autoplay are significantly more expensive than other ad types since they arrest viewer attention at the top of the page.

Choosing the right type of ad can make a huge difference to your ROI for that campaign. Whether you’re buying inventory on an ad network or engaging with individual publishers, it’s worth doing some research and looking at previews to get a sense of the user experience for potential viewers. With the right approach, video advertising can help you widen your reach, boost sales, and grow your business.


Author Bio:

Tiffany Young can usually be found watching her favorite Twitch streamers, playing Breath of the Wild, or binging the latest Netflix original. She enjoys writing about everything from vintage vinyls to nerdy collectibles.

Share This Article
Facebook Twitter Whatsapp Whatsapp LinkedIn Reddit Telegram Email Copy Link Print
By Sidharth
Follow:
Professional Blogger. Android dev. Audiophile.
Previous Article How to Convert HTML to WordPress Business Themes? How to Convert HTML to WordPress Business Themes?
Next Article Samsung FRP Unlock Tool: Bypass Protection Easily Samsung FRP Unlock Tool: Bypass Protection Easily

You Might Also Like

7 Tips to Boost Your E-commerce Sales With These Powerful Instagram Strategies
BusinessSocial Media

7 Tips to Boost Your E-commerce Sales With These Powerful Instagram Strategies

11 Min Read
Top 8 Animated Promo Video Animation Services
Business

Top 8 Animated Promo Video Animation Services

8 Min Read
Immersive Entertainment: How 3D Animation is Transforming Online Businesses
Business

Immersive Entertainment: How 3D Animation is Transforming Online Businesses

4 Min Read
How to Promote a Website in the Western Market: Effective SEO for an Auto Niche.
BusinessDigital Marketing

How to Promote a Website in the Western Market: Effective SEO for an Auto Niche.

13 Min Read
TechBii

TechBii® is one of the leading technology websites aimed at providing consistent daily updates on the ever-changing tech niche. Established in 2012, the site has been continuously providing valuable resources on Android, iOS, SEO, WordPress, Digital Marketing, PC Tips, UI, and Web Design.

fixthephotofixthephoto

Get in Touch with Us

  • Contact Us
  • Submit Guest Post
  • Advertisement Opportunities
© 2012 — 2023 TechBii. All rights reserved.
adbanner
Admiration for Ad Blockers, But…
Hey, we get it. Ads aren't always fun. But they keep our content free and our servers running. Whitelist us? It's a win-win
Okay, I'll Whitelist
Welcome Back!

Sign in to your account

Lost your password?