Since people have now realised how important ranking high on search engine result pages is, an SEO battle has been raging so businesses can ensure their websites are first or at least in the top three results on search engine result pages. As there is so much competition, SEO budgets are becoming bigger each year, so you might consider doing your own SEO to save that money. However, this is a bad idea for the reasons we will look at below.
Most people can understand how the theory of SEO works. It mainly boils down to creating amazing content people will love reading and sharing, using high-quality backlinks to establish authority, and doing proper keyword research. However, SEO is much more complicated than most people imagine. It has intricacies and nuances that only people who have been doing SEO Bristol for a long time know about and understand.
Second, consistently doing what is required to keep your website ranking well is hard work. It is, therefore, much better to leave it to an SEO specialist or a Bristol SEO company with experts who will handle everything for you.
Google penalties are very easy to trigger, difficult to diagnose, and even harder to overcome or get rid of. A website can be penalised for several reasons, and the penalty may be complete, partial, or simply a loss of ranking. Once your ranking tanks, it can be difficult or even impossible to regain it.
Avoiding common pitfalls so that your website is not penalised is difficult if you do not know they exist. An SEO company Bristol can guide you and ensure your website does not have mistakes or features that would lead to its penalisation.
One of the most frustrating things about SEO is that it is always changing, and things can change dramatically overnight. Something that has always been considered SEO best practice might suddenly become a reason for a penalty. Something else might lead to your rank tanking and losing all your traffic.
It is difficult for people who have not dedicated a lot of time to understanding and doing SEO to keep up with all these changes. However, a small business SEO company that only does this one thing will understand them and use their knowledge to keep you ahead and your site safe from penalties.
SEO requires that you know how to do on and off-site optimisations, find backlinks, optimise mobile and local SEO, do content marketing, optimise your images, and so much more. Good SEO requires constant optimisations in numerous areas, learning from what has and has not worked and doing things better or differently. Instead of trying to gain knowledge in multiple areas, why not have an SEO company handle things for you?
If you own a small or medium-sized business, handling all SEO on your own is impossible. There is so much to learn and do, and simple mistakes can cost you a lot. If you are not an SEO expert, let an expert handle things for you so that they can ensure everything is done right and you get the best results.