If you’re an IT whizz, then designing your own Shopify store is a no-brainer. However, if you don’t have strong web development and digital marketing skills, hiring someone to help you may be the answer. While the idea of designing your page sounds straightforward, there are some aspects of the process that could trip you up and delay your launch.
So, if you’re looking to make a success out of your Shopify store, here’s why hiring someone to help set it up is worth your while.
1. You’ll Launch Faster
It can take a lot of time to set up your site. Unfortunately, there are several factors that go into a successful Shopify store on the backend that needs to be considered before launch, including:
- Optimised content for SEO and CRO
- Product and category descriptions
- Call to Actions
- Coding
If you’re unfamiliar with web development, sorting out functionality issues can be a nightmare and highly time-consuming. There’s a huge learning curve involved, and you will spend more time and money on learning how to apply these strategies rather than focusing on your business operations.
According to this Shopify website design London agency, a professional team will be able to sort out all the small details much faster. This means you’ll be able to get your site launched and profitable far more quickly than if you try to go it alone.
2. Better Customer Experience
If your site isn’t running seamlessly, you could run into issues with customers. You could lose sales due to your site not being user-friendly or because it does not work properly, and you could end up having to deal with customer complaints and poor reviews, which could break your start-up before it even gets off the ground.
Working with an expert will help to minimise all the teething issues, or at the very least, help you to sort them out as fast as they arise. After all, creating a great customer experience is what it is about. You won’t be in business for long if you aren’t customer-orientated.
3. Optimise Design and Growth
If you go for a comprehensive plan, web development agencies can assist you with more than just design work. They can also help to market and grow your Shopify business.
In the long run, this will make all the difference because they will develop and manage your brand. They can assist with social and digital marketing campaigns, SEO marketing, and much more. An agency will use all resources available to find out more about your target market, thereby driving sales effectively. They can also help analyse competitor and sales data to help you develop a concept that’s fresh and highly marketable.
With the guidance of a good agency and committing to the project, your Shopify store becomes a far more worthwhile investment than if you just dip your toe in the water on your own.
4. Invest More, Get Out More
It goes without saying that hiring a web development and digital marketing agency will cost you more upfront. However, they’re helping you play to a bigger audience, and you’ll be earning larger sums and creating long-term value.
Younger teams may charge you $500 to $2,000 to do the work, though keep in mind that they may not be as professional as you need them to be. More established agencies with a proven track record charge between $5,000 – $20,000 for custom-designed Shopify sites.
Remember, you’ll have to cover the monthly maintenance costs for the site even if you don’t go through an agency. Depending on your requirements, these costs range from $29 to $299 a month.
A Few Final Thoughts
As you can see, hiring a professional web design and digital marketing team to help get your Shopify store off the ground has several benefits. While it will cost more, expert work and guidance will help you create an excellent customer experience, which will help you to earn more.
When looking for an agency, be thorough in your research. Make sure to get a portfolio and other customer reviews and recommendations.
