Shopify Plus is the newest plan on the popular Shopify ecommerce platform. Designed with merchants in mind, Shopify Plus is ideal for businesses with revenue exceeding a million dollars a year.
Taking the step up to Shopify Plus is pricey, but it’s worth it for many businesses. Deciding if it’s right for you depends on where you are with your business now and whether you expect to scale quickly. A Shopify expert can better guide you on it.
Take a look at the benefits and features of Shopify Plus.
What is Shopify Plus?
Shopify Plus is the top-tier plan for Shopify and offers the most features for customization and scalability. With Shopify Plus, you get all the features of the previous plans, as well as some exclusive features only available to subscribers like B2B functionality and customized checkouts.
Benefits of Shopify Plus
Lower Transaction Fees
Each Shopify plan comes with its own transaction fees. Shopify Plus charges 0.15 percent, which is significantly lower than the fees with other plans. That said, Shopify Plus is also the most expensive subscription plan, so you need to decide if that balances out for you.
Scalability
If you want to offer international shipping or create stores for different countries, Shopify Plus is an invaluable tool. You can create store clones easily, such as .ca for Canada and .au for Australia, with options for up to nine alternate stores. With this feature, you can tailor the content for the right currency, culture, and language and create local marketing campaigns.
Site Performance
During high-volume periods, such as Black Friday, websites are more likely to crash with the increased number of shoppers. If this happens, you can lose sales, and your customers may be left with a negative impression of your site. With so much at stake, many businesses made the switch to Shopify Plus to boost performance rates and ensure their customers can complete transactions during busy periods.
Integration
Shopify Plus offers integration with numerous tools using flexible APIs and Shopify Partners. With headless architecture, you can customize your storefront with various design and content elements that suit your brand best, without needing a full-stack developer.
Features of Shopify Plus
Many features are included with Shopify Plus to help your business run smoothly and deliver better customer and user experiences. These include:
Customizable Checkouts
If you want to create a streamlined checkout experience or include branded content throughout the checkout process, you may need to hire a developer. Shopify Plus includes this feature and allows you to customize different aspects of your checkout, such as the look of the page and the number of pages to complete checkout, all without the need for a developer.
What Features Does Shopify Plus Offer?
Shopify Plus comes with a lot of innovative features that can help you create branded, customized ecommerce experiences for your customers. Here are some features on the offer:
B2B
One of the challenges for B2B brands on eCommerce is that they have to maintain separate sites for wholesale and B2B customers, leading to more tasks and more expenses. Shopify Plus offers a wholesale channel that only B2B customers can access, and you can customize the channel with bulk discounts, tiered pricing, and exclusive products.
Unlimited Staff Accounts
Medium-to-large businesses have large teams and may even operate all over the US or all over the world. Other Shopify plans put limits on the staff accounts you can have, so you need to choose only a few team members to run the site. Shopify Plus allows unlimited staff accounts for the store, so you can allow your whole team to help.
Script Editor
Like the checkout, Script Editor is a valuable customization feature that lets you personalize the shopping experience beyond the third-party apps with Shopify. You can develop and edit custom scripts on your own without adding extra scripting apps.
Launchpad
The Launchpad tool is a helpful feature for product launches and sales. You can set up and track launch events and customize different features, such as automatic pricing adjustments, start and end dates for a sale, and more. With the analytics dashboard, you can monitor the performance of all of your launches to see where you can improve in the future.
Ready to Get Started?
Shopify Plus has a lot of desirable features and capabilities, but it may be overkill for your business. Consider all the benefits, features, and functionality of Shopify Plus to see if it’s the right decision for your business.
Author Bio: Sean Richards
Sean Richards is the VP of Strategy & Partnerships for Vincit. Prior to Vincit, Richards provided business development, digital marketing strategy and partnership development at several reputable companies and marketing agencies in both California and Arizona. He holds a Bachelor’s Degree in Design Management from Arizona State University.
Shopify Plus has a lot of desirable features and capabilities, but it may be overkill for your business. Consider all the benefits and learn more.
