The Serpstat all-in-one SEO tool is one of the new SEO tools in town. As you may already know, the SEO industry already has some very popular and professional tools like Moz and SEMrush. Despite the competition, the Serpstat SEO tool have been able to gain some very positive traction from beginners and industry leading professionals alike.
So what is giving Serpstat a fair edge over the competition in the SEO industry?
To know about the same, I gave the Serpstat all-in-one SEO tool a spin and below are some of the features that are either unique to Serpstat or features that Serpstat does better than others.
Website analysis basically means comparing your website to that of your topmost competitors so as to find details on the keywords and the type of content that is giving your competitors an edge over you.
Website Analysis using Serpstat can be mainly divided into two sub categories: URL analysis and Domain analysis.
URL analysis as the name states gives you the opportunity to compare two comparing URLs by making use of the URL vs URL comparison feature. This will help you in analyzing the type of keywords that are used by your competitors in content similar as yours. Focusing on these keywords would help you top up your keywords game to get a positive boost in SERP.
Domain analysis does the same objective as the URL analysis above but in a more generic domain level. Domain analysis features provided by Serpstat allows you to get a list of all the keywords for which you are currently ranking on Google. It also gives you a list of top pages on your website that rank well on Google, and apart from just considering keyword-based factors that may influence your content, the top pages are listed by also considering other important factors like social shares made on Facebook, Twitter, Google+ etc as well as by considering potential traffic.
If analyzing each and every competitor of yours individually is not your thing, then the batch analysis option can be used which lets you make a quick comparison of up to 200 competitor domains of yours at once. The results that can be viewed under Batch Analysis include the traffic on each websites, the target keywords used and the PPC advertisements that are run on each website.
You can also make use of the Tree View feature, which is a unique approach to see all the URLs in your website and the respective keywords that the URL is ranking well for on Search Engines.
Keyword Research is another strong point of Serpstat. The keyword research features offered by Serpstat include the option to find cluster keywords for your target keyword. Cluster keywords will give you results on synonyms and long-tail keywords based on the target keyword that you enter.
Even if you are someone who runs a lot of paid advertisement campaigns on your website, the keyword research features of Serpstat have got you covered. Using Serpstat’s keyword research features, you will be able to get a detailed PPC based review of the keyword you enter. And the details listed will include information such as the CPC and volume of the keyword as well as current advertisement competition for the keyword. You can also find different advertisement campaigns that relate to your target keyword by making use of options like Advertisement Examples and Advertisement Research.
You can make use of the domain vs domain comparison feature mentioned above under website analysis to find paid keywords that are currently being used by your competitors on their websites.
The Rank Tracker feature of Serpstat allows you to monitor the following:
- SERP positions of the keywords that you are searching on.
- Ranking changes in SERP of the keywords.
- Keyword trends and number of searches.
- Competitors who are focusing on the same keyword as yours.
Yet another important feature of Serpstat is Site Audit. Making use of the Site Audit feature lets you to monitor on the SEO element of your website so as to find and fix errors related to meta tags, page redirections, header tags, page load speed and page indexing.
All the errors, if any, are listed out with priorities so that it is easy for you to figure out which errors needs to be resolved immediately. You also get a score out of 100 once you perform a site audit and to be sure that the on-page SEO of your website is top notch, a score above 90 is must.
One of the biggest and most sensible reasons for the success of the Serpstat all-in-one SEO tool is indeed its pricing. Even the costliest subscription package from Serpstat is way cheaper than its industry-leading competitors.
For personal use, you can choose a plan from Serpstat that is priced between $19 up to $299. Whereas for a more business-oriented bulk use, the plans extend all the way up to $2500 and offers maximum flexibility and features for the prices charged.
Serpstat does not force you to pay for its services. In case you have just begin your online career and if you are not interested to make an investment for a SEO tool as of now, you can still opt to use some of Serpstat’s awesome features for free, which include 30 free query search with results limited to top 10 from SERP and site audit on 100 pages per month. Serpstat also offers a 14-day money-back guarantee if the services offered fails to impress you.
All the above features, except for the ones unique to Serpstat are already offered by the other SEO tools that are already prominent in the market. However, the focus on should be on the prices charged by Serpstat for its services. For such a pocket-friendly pricing, Serpstat is able to offer services and features that can easily be compared to offerings such as Moz and SEMrush, which also makes Serpstat, one of the best all-in-one SEO tool in recent time.