It’s the year 2023, and when it comes to SEO, things are a lot different than they used to be. In the past when the process of SEO first started, it wasn’t uncommon for people to have what are now considered “black hat” (bad SEO tactics) on their pages to generate traffic and get the highest search results with things like keyword stuffing, link spamming, and more.
Well, the search engines caught onto this, and felt it was unfair. In this guide, we’ll show you how to develop a successful marketing tactic and implement SEO trends that help you dominate your competitors.
Know Your Target Audience
When you are optimizing your page, user intent and content should be your top priority says Valarim SEO. You need to know what people prefer when it comes to your page and add media that will entice your target audience. More importantly, you need to know that if you use media and content, as well as navigation ability to the most incentive for your target audience, then you’ll get to get brownie points with search engines like Google.
Google Isn’t the Only One
A lot of sites optimize their pages and content for Google, but people still use search engines like Yahoo, Bing, and even MSN. By optimizing your page for all search engines and submitting it, you’ll get the best results and more traffic possible. So you’re on top of the Google listings, great! But this means nothing if you’re not on all of the others. For example, you want to use even Amazon and Apple searches, and if you’re marketing a product like an app, you want that on app stores and you need to rank high in that area too.
Content is the King
When it comes to optimizing your page for search engine algorithms, having quality content that is constantly updated and fresh is something you’ll want to look into having. This can be as simple as posting a weekly blog post on your website’s page or having a news feed that you can update frequently. But you also have to make sure that you keep your content relative to what your website’s all about. For example, you don’t want to have a website about food and then include content about car parts. This is not only confusing for your readers and site visitors, but Google will see this and think that you’re just generating random content.
The “Hidden” Gem
When it comes to SEO, there’s a new method out called “grey hat”, which actually includes a few of the safer black hat SEO strategies that won’t red flag your page on search engines, mixed with the white hat tactics that are highly safe. By using these methods, you can increase your SEO tenfold.
Also when it comes to the best SEO practices, having your site mobile-ready is another main thing you need to focus on. Almost half of the browsing done in the year 2019 is on mobile devices (tablets, phones, etc.) therefore, you need to make sure your site is optimized for mobile, as well as your social media pages.
Conclusion
By implementing the above SEO trends, you can almost guarantee a full return on investment (ROI) as well as get increased traffic and higher online and offline reputations as well. By optimizing all of your media with today’s trends, you can also guarantee that you are providing the best service to your customers and site visitors, which is also extremely important.
