Healthcare is an industry of complexities and red tape, here to transform digitally. Salesforce CRM is taking off as a critical tool in helping healthcare providers, payers, and life-science organizations realize the huge opportunities and benefits that digital transformation can bring.
From optimizing patient engagement, operational efficiency, and data-driven decision making Salesforce is helping healthcare organizations meet the challenges of this ever-evolving landscape whilst providing exceptional care.
In this post, we break down how Salesforce is being used in the space and the areas of healthcare where the opportunities and advantages lie.
The Salesforce and its transformative power in healthcare
- While its wide-ranging, customizable, and integrated cloud platform is a godsend for the healthcare industry, we are lucky that Salesforce is so powerful.
- With customizable tools covering the gamut of patient relationships from management to clinical collaboration, Salesforce provides healthcare organizations with a rich solution that can be reshaped for every new need.
Key Opportunities and Advantages:
1. Better Patient Engagement & Experience:
The patient-centeredness of today’s healthcare landscape demands robust patient relationships. Salesforce helps healthcare providers deliver a data-driven personalized journey for each patient, empower with targeted messaging, and give the best seamless access to information.
- The Full Patient Landscape: With Salesforce Health Cloud, you can see the entire patient picture from electronic health records (EHR), wearables, and patient portals (among other sources).
- Custom Communications After You: Email and SMS are great, but through the power of Salesforce Marketing Cloud, healthcare providers can send personalized reminders to individuals.
- Patient Portals and Mobile Apps: Customer Community Cloud and Mobile SDK allow organizations to build both the patient portal and Mobile apps that enable patients to access information for their health as well as schedule appointments or communicate with the healthcare provider.
2. Enhancing Care Coordination and Collaboration:
We Need Care Coordination for High-quality, patient-centered care Salesforce drives seamless communication and collaboration of care teams, letting them exchange information, align care plans & monitor patient outcomes.
- Collaboration tools for care: Salesforce Health Cloud offers tools to facilitate collaboration in patient-centered care, elements that care teams can leverage for document sharing and secure communication.
- Referral Management: Salesforce Service Cloud serves as a one-stop to manage referrals for a seamless movement of customers and improve response time for organizations.
- Clinical Trials Management: Salesforce for Life Science also helps in Clinical trial management, bettering the data collection and patient recruitment for our customers.
3. Streamlined Operational Efficiency:
Salesforce does the heavy lifting of automating admin duties, streamlining workflow, and augmenting operational efficiency so healthcare organizations can focus on taking care of people.
- Appointment Management and Scheduling: Salesforce Service Cloud Streamlines Scheduling, decreases no-shows and improves resource utilization.
- Claims Management: For payers, Salesforce Financial Services Cloud automates claims processing and decreases the number of errors while increasing operational efficiency.
- Data Analytics and Reporting: Salesforce Analytics Cloud offers real-time KPIs on some of the most important metrics that organizations can leverage to make data-driven decisions.
4. Data-Driven Decision Making & Population Health Management:
Salesforce empowers healthcare organizations with data analytics to detect trends, make predictions, and enhance Population health management.
- Population Health Analytics: Salesforce Analytics Cloud helps in Population-based data analysis for recognizing high-risk patients and designing disease prevention interventions.
- Products: AI-based predictive analytics can predict which patients are at risk for chronic diseases and provide opportunities for preventative measures.
- Reporting and Dashboards: Real-time dashboards for custom metrics for the organization to understand progress & inform decisions.
5. Improved Security and Compliance:
Salesforce offers deep security capabilities and compliance certifications to protect patient data that is with Salesforce
- Salesforce Health Cloud is compliant with HIPAA: Salesforce Health Cloud is built to safely secure and private patient health information as required by HIPAA
- Data encryption and Security: Salesforce offers comprehensive data encryption and access controls to keep personal data out of the hands of those who should not have access to it.
- Audit Traces and Reporting: Salesforce implements features for audit tracks & reporting, helping organizations track data access and maintain compliance.
Final Thoughts:
Salesforce CRM is reinventing the healthcare industry by offering total patient engagement, care coordination, and operational efficiency for healthcare. Healthcare organizations are harnessing the power of Salesforce to enhance patient care, enhance care delivery, and overcome the challenges of health care today. Salesforce is expected to increase as the industry embarks on its journey of digital transformation and fulfillment of data-informed, patient-centric care.
