Pay Per Call, also known as PPC is one of the many other marketing strategies out there. In this case, the advertiser (For example, You) pays a certain amount of money to the advertisement publishers (Such as Google AdWords) to make phone calls on behalf of the advertiser.
This is great for generating quality leads along with direct sales, sometimes. The Pay Per Call advertising strategy helps a business to connect directly to its potential customers and vice versa. Although this is going to be both helpful for the customer and the business, the business is going to pay the publisher according to the number of calls that they receive which includes their potential customers.
But, not everything in this world is perfect and thus the Pay Per Call approach can have some flaws within it too. Today in this article we are specifically going to talk about the pros and the cons of the Pay Per Call approach. We are going to make our decisions based on the Facebook Ads platform which also allows you to run a successful Pay Per Call campaign.
So, if you are interested to know more about the Pay Per Call approach and if it fits your business, stick tuned.
Pros of Pay Per Call Campaigns:
1. Higher Conversion Rates
The very first thing to note is always going to be the higher conversion rates that can be acquired with the help of pay-per-call ads. The best part is that the conversion rates for pay-per-call ads have bloomed a lot in recent years. You can enjoy a good conversion rate at a lower price point.
2. Maximum ROI
If you think about the big picture, you are going to see that you can get up to x15 more conversions at the same rate when compared to the traditional CPC campaign. So, you are basically spending less yet getting the maximum ROI out of the campaign.
3. High-Quality Leads
In case your potential customer does not convert to a sale at first, you should have a great chance of converting the same lead pretty easily. Thanks to the personal phone interaction which is going to build trust for your customer.
4. Lower competition
Another factor is going to be the lesser competition that you are going to see in this type of advertisement campaign.
Cons of Pay-Per-Call Campaigns:
As all the good things come with some bad, there are also some cons that come when you try the Pay Per Click approach. Let’s check the bad part out:
1. Not for all businesses
This type of advertisement is not meant for every other business model out there. And, it is a good thing to know that there are some businesses out there that tend to get much more success rates than others when implementing a Pay Per Call campaign. Such as the local businesses are going to get more conversions and customers than a business based in London targeting people from the USA.
These were some of the pros and cons of pay-per-call ads. Again, these may vary depending on the Pay Per Call Companies you’re using. But overall, pay-per-call is a good form of advertisement.
