An exceptional UX design can increase the download rate of a mobile app.
Or you can say that great UX creates a difference between good apps and average apps.
However, creating good UX design is getting challenging each year, thanks to the dynamic digital world and ever-changing mobile user-experience. Surely, catching up with the updates is essential to build a mobile that stands out in the sea and attracts users. However, still, some basic concepts can deliver outstanding results. After all, the goal of UX design is to make users happy and help them get a desirable action.
Based on this, here we have rounded up key things that will amplify your mobile UX design.
1. Keep Your Target Audience in Mind.
Who will use your mobile app? If you are not aware of your audience, your mobile app will not be successful. After all, your product is being designed for people. You should understand the need and expectations of your customers. Consider various factors such as age, education level, gender, and language of your end-users.
If your users are older, they might look for a simple, quick interface, and they might want a larger font for easy readability. Aesthetically pleasing design is likely to go well with a younger audience. Less-educated users will go for a simpler, user-friendly interface with fewer steps. Focusing on some specific users’ requirements might be even more advantageous for your app than ticking all customer categories.
2. Say No to Complex Functionality.
Most of the users like the apps that have the instant interface. For example, many food delivery apps make a big order button visible to enable users to make an instant booking. Complicated functionality can work on desktops, but they are less likely to work on mobile devices. That’s why make sure to optimize and simplify your mobile functionality.
You can start from the menu bar by making it more accessible and intuitive. CTA buttons like “Order Now” or “Book Now” should be given more prominence across the page. You should also work on your navigation process. The multi-level procedure just turns the users off. Keep core messages short and simple.
3. Don’t Go Overboard with Images.
Images make your interface engaging and appealing. However, extra images can kill the appeal and make it complicated to find the desired features. Don’t stack the whole design spaces with images.
Keep the rule of minimalism explained in the previous point, it also applies here. Don’t try to use images where they look misfit or overshadow the content. Fonts can help you achieve some good effects.
4. Always Preview Your App.
Make sure to test your app on every front before putting it on the market, no matter how revolutionized ideas you have. Or it is better if you use an app prototype tool for them.
An app prototype tool is a testable model that lets you determine the look and feel of the final or actual app. It can be a simple sketch or high fidelity design that includes the “close functionality” of the dummy model.
5. Don’t Forget the Search Function.
A search bar is important for any mobile app, especially for content-driven apps like newspapers, blogs, and publishing platforms. And the search function saves users a lot of time and hassles while searching something specific among the extensive inventories on any eCommerce app. The search bar is also valuable for the listing sites that connect users to the restaurant, apartment, hotel, and items for sale.
6. Allow Personalization.
Personalization helps you earn the user’s loyalty and admiration. For example, you can allow notification messages and content to be personalized. Personalizing notification messages can be based on preferred timing, frequency, message content, and user schedule.
Just see how YouTube and Facebook let you save content and access them when you require it. It will encourage the users to stick to an app for longer.
Ecommerce apps can let users save a preferred mode of payments. Many eCommerce apps allow customers to keep their products within a wish list for as long as possible.
7. Automate the Tasks (If Possible).
Admit it. It is time-consuming and frustrating to fill up the lengthy sign-up forms. Why not simplify the process by automating the tasks? It lets the user get the fields auto-filled.
Bottom Line:
UX design should be made for users to boost the conversation. The abovementioned tips will help you build a mobile app that ensures more engagement and conversation. It will take you to assess your users and their requirements and concerns as well.
This way, you can fine-tune the elements to keep your mobile app in great shape. What do you think? Let us know by commenting below!
Author Bio: Helen Wilson is a marketing manager at Savah, a product that helps teams with an all-in-one platform for prototyping, design collaboration tools, and workflow.
