Are you looking to grow your BigCommerce site and connect with potential customers and increase sales? If yes then let us tell you that integrating social media into your BigCommerce site can be a game-changer for all your marketing efforts.
With billions of social media users worldwide, it’s no surprise that businesses are turning towards the power of social media, to engage with their audience, build their brand, and drive sales. Moreover, social networking channels has become an essential component of modern-day marketing. In this article, we’ll explore the top 5 benefits of integrating social media into your BigCommerce site that will help you understand the power of social media marketing in scaling up sales as your ultimate goal. So, let’s begin:
#1 Increases Brand Awareness
Social media provides businesses with a platform to reach a larger audience and connect with potential customers in a way that traditional marketing methods cannot. So, by sharing content on this platform, you can expose your brand to a wider range of people and increase your chances of being seen by those who may be interested in the products or services that you’re displaying.
For example, let’s say you run a fashion store on BigCommerce. So, by integrating your social media accounts into your site, you can display your Instagram feed on the homepage, showcasing latest fashion trends, client reviews, product updates, and more. This can lead to an increase in brand awareness and your followers which will ultimately lead to more sales.
Hence, by integrating social media into your BigCommerce site, you can easily tap into the potential pool of customers and create brand awareness. With time, it’ll translate into driving more traffic and sales into your business.
#2 Improves Customer Engagement
Social media provides businesses with a direct line of communication with their customers, enabling them to engage with their audience in a more meaningful way. By integrating your social media accounts into your BigCommerce site, you can encourage customers to engage with your brand on a more personal level.
According to a study by Sprout Social, 83% of consumers appreciate it when brands respond to their questions/comments on social media. This makes it more likely for consumers to recommend a brand. Thus, by integrating social media into your store, you can improve customer engagement and build stronger relationships with your audience which can lead to having a more loyal customer base in future.
#3 Accelerates Website Traffic
By sharing your website links on social media, you can drive more visitors to your site, and ultimately increase your chances of making a sale. For example, let’s say you run a home decor eStore on BigCommerce. So, by sharing photos of your products/design ideas on Facebook, and then including a link to your website on your Facebook page, you can encourage customers to visit your store and explore more of your deliverables. This not only helps to increase your social media presence, but also in engaging directly with your target audience; and get more footfalls to your store.
However, there’s more to getting more traffic to your online store, than to what meets the eye. For starters, your website needs to be responsive across people’s devices – irrespective of the type they prefer while being active on social media. This is where you need the expertise of specialists from trusted BigCommerce development company like CodeClouds. Their team of professionals who can make your website responsive and compatible with different browsers and devices.
#4. Increases Sales
Social media can also help businesses to increase their sales by providing customers with an easy way to purchase products directly from their preferred social media platform. And when you integrate it with your BigCommerce site, you can provide customers with a seamless purchasing experience, reducing the likelihood of abandoned shopping carts and improving customer satisfaction.
One company that has successfully integrated social media into its eCommerce site to increase sales is Nike. This sports apparel retailer currently has over 281 million followers on Instagram and regularly promotes their products on the platform. They also use Instagram to link directly to product pages on their eCommerce site, allowing customers to purchase products without leaving the platform.
#5. Improves Search Engine Optimization
Creating social media profiles for your brand and integrating them into your website can increase your online visibility and improve search engine rankings as well. Social media channels like Facebook, Twitter, and Instagram have high domain authority and can help drive more traffic to your website, which in turn boosts your search engine rankings.
One great example of a brand that has effectively integrated social media into its BigCommerce site to improve its SEO is Fashion Nova. The fashion retailer has a strong presence on social media platforms like Instagram and Facebook, where they regularly post photos of their clothing on models and influencer collaborations. By integrating its social media profiles into its website, Fashion Nova has been able to increase their online visibility, drive more traffic to their site, and improve their search engine rankings. Today, they are one of the top-performing fashion retailers on social media that have an incredibly high engagement rate on their posts.
Takeaway
Integrating social media into your BigCommerce storefront can provide several benefits to your business, including improved SEO, increased online visibility, and more opportunities for customer engagement. Furthermore, you can also build brand awareness, drive more traffic to your site, and ultimately increase your sales and revenue.
If you haven’t already, it’s time to start incorporating social media into your BigCommerce strategy. Take one step at a time—you can begin with creating profiles on platforms that align with your brand and target audience, and make sure to link them to your website. Then you can create and share engaging content that showcases your products or services that encourage your followers to visit your website.
Remember, with the right approach, social media can help take your online business to the next level. So, what are you waiting for? Start integrating social media into your BigCommerce site today and start reaping its benefits!
