In the world of business, promoting the brand and product is both crucial. The traditional forms of business marketing and advertising may not prove as beneficial and productive as they used to be, given the fact that social media marketing has replaced it over the years.
The best and most effective social media network to use for your business marketing efforts is Instagram. This is because of this mobile app, a large number of followers to whom you can reach instantly, provided you do it correctly.
The catch here is: to do it correctly. If you falter in any of your moves, your efforts will be back to square one. To play safe is wise to partner with a proficient and reputed Instagram marketing service company such as blastup.com.
An Instagram management service is professionally designed to cover all the aspects of Instagram marketing, such as:
- Creating an Instagram marketing strategy
- Content development
- Ensure page growth
- Monitoring page performance and
- Management reporting.
They will provide a wider reach and optimal performance of the page to create an impressive online presence.
Features to look for
When you want to choose an Instagram management service, you will be overwhelmed looking at the available options. To save you from trouble and to make your choice much more comfortable, here are a few specific features that you should look for when you hire such services.
- They should be able to design one-of-a-kind and compelling posts for your company to reach out to your target audience.
- They must also be able to design custom and professional images that will drive your followers to like, comment, share, and even save your posts and follow your business.
- They must design aggressive and productive ad campaigns as well, apart from marketing your product and brand. Irrespective of the number of ad campaigns, it should be competitive so that you can reach your target audience as well as your business goals.
- They must be dedicated enough as a specialist to take a proactive interest in your business goals and understand your market, audience, product, and services.
Apart from that, they should act as your one point of contact and know how to overcome the challenges that may come down the road. They must also conduct an in-depth audit of your Instagram account, track its performance, and send reports, including monthly consultations.
The services provided
Usually, most of the Instagram management service agencies will boast of doing everything for you, but that is what you ask for especially. Therefore, when you hire such a service, make sure that you are very clear about what to expect from them and the specific services provided for the particular packages. Ideally, their service list should include:
- Strategy, content, and image creation
- Competitor and campaign analysis
- Proper monitoring of awareness, consideration, and conversion growth
- Work with different tools to track data and gain insights to choose the right strategy
- Audience identification and assessment
- Provide powerful targeting and marketing capabilities with an effective Instagram marketing strategy
- Monitor your business goals, page, and ad campaigns to recognize the opportunities as well as the issues in it and
- Answering messages from followers, creating and responding to paid ads to gain traction and reach on Instagram.
All their services should be of high class, transparent, and provided by a team of experienced and highly qualified professionals.
Additional services included
Sometimes, reliable and reputable Instagram marketing services will provide you with a few other services as well. Check out these as well so that you can create an effective Instagram marketing campaign.
- One such is creating and boosting Instagram Story Ads to reach out to your target audience instantly and in a much more comprehensive way.
- They may also suggest and facilitate an influencer marketing strategy, which is actually creating a digital word-of-mouth marketing campaign. They should know some of the best influencers in the industry and help you reach out to them to create a long-lasting engagement and a massive fan following.
Knowledge of IGTV and its use is another feature that distinguishes the best Instagram marketing company from the rest. This will enable you to shoot and post a ten-minute-long video instead of a one-minute clip.
In Instagram marketing, optimization is the key, in which the agency should excel by all means.
Instagram marketing tactics
The agency must also know about the current and proven Instagram marketing tactics to follow so that your account stays way ahead of your competitors in appeal, performance, usage, and engagement.
They must be able to curate, create, and discover visual content that tells the story of your brand or product most explicitly. Since the competition and branding levels will vary from one niche to another, they must not follow a ‘one size fits all; policy. Instead, they should create strategies based on different marketing goals taken into consideration, such as:
- Growth in sales
- Increase in brand awareness
- Products and services promotion
- Associating with top influencers of the specific niche
- Increasing follower growth, retention, and engagement and
- Growth of traffic to the business website.
They must follow the best practices in developing a content strategy, determining the types of content, evaluating the engagement and success ratio, defining and using proper hashtags, captions, and more to increase your outreach to your target audience as well as the influencers to ensure success in your Instagram marketing strategy.
The benefits provided
When you partner with a reliable Instagram marketing agency, they can do a lot for your business.
- They will give you a unique perspective so that you can take your marketing to the next higher level and succeed in your efforts.
- They can help you to grow your followers on the account and the level of engagement in them by creating more effective marketing strategies.
- They will help you to keep your posts fresh by posting regularly and by creating quality content.
They will help you to beat the competition and ensure long-term results and a high ROI on your Instagram marketing strategy.
Remember, Instagram marketing is not hard, but not easy, either, which is why you will need a professional marketer on your side.
Pete Campbell is a social media manager and has immense knowledge about email marketing and Instagram promotion. He delights his clients by helping them buy real Instagram likes. He loves to travel, write and play baseball.