The food delivery industry is becoming one of the emerging industries in the market due to changing customer needs and cutting-edge technology. As the industry continues innovating, it is transforming to cater to customer demands.
Now, most businesses are using the latest technologies like AR and VR to reshape the industry and a strong footing among other huge players. Features of AR are going to become a new norm in the industry.
Due to the rise in competition, food delivery businesses are using AR features in the apps to attract more customers. With the use of AR features in the food delivery app, the app provides the feature of virtual table booking and interactive recommendations. These features enhance the customer experience.
To include these features in the app, businesses need to partner with the best food delivery app development companies. This blog explores why AR features are essential in food delivery apps to attract customers. After reading this blog, you will get a clear picture of why you should include AR features in your food delivery application. So, let’s get started;
Engaging Visual Appeal with Virtual Menus
Visuals play a huge role in decision-making. Traditional menus are good but they don’t convey the real look and feel of a fish. So, opting for AR-enabled menus is essential to allow customers to see 3D representations of means before ordering them. It will make their experience interactive and appealing.
For example, you can use AR features to display the dishes virtually on customers’ tables. This will help them visualize portion size and presentation which can excite them to order the food. A report from ‘G2 Research’ showed that 61% of customers prefer to visit food businesses that offer AR-enabled features.
Personalized User Experience with Interactive Recommendations
AR has the ability to personalize the experience and it can provide interactive recommendations based on customer’s preferences, previous orders, or browsing history.
Personalization has become very essential these days and AR takes it to the next level by adding a touchable element in the application. The best food delivery app development companies use these features to improve customer engagement for businesses. AR-driven recommendations can increase the revenue of the companies by 20%.
Improved In-App Engagement
A food delivery app development company adds AR features to make food delivery apps more interactive and fun which encourages users to spend more time within the app. Famous food applications like Domino and KFC have used AR to keep users engaged by providing the view of virtual pizzas.
The innovative AR filters can provide a fun user experience by allowing users to ‘try on’ different cuisines. This attracts new users to the app and makes existing ones happy. If food delivery businesses look for long-term success, the increased in-app engagement leads to higher retention rates. The entertaining AR elements make food delivery apps relevant and competitive.
Better Navigation for Delivery Drivers
Augmented Reality is useful for drivers of food delivery apps. When you enable AR navigation for drivers, you can help them find delivery locations more accurately by covering directions in real-world environments.
It leads to improved customer satisfaction by reducing delivery times and improving accuracy. Popular apps like Uber and Lyft use AR navigation and using it in food delivery apps can help drivers to reach hard-to-locate addresses.
AR navigation provides better navigation by helping drivers find the shortest routes in urban areas with complex routes. AR can provide better navigation to enhance the speed of deliveries, reduce costs, and happier customers who receive their food on time.
AR-Enabled Recipe and Grocery Assistance
After the pandemic, customers have become attracted to contactless services. This technology can improve these services by offering contactless dining options for users who want to avoid physical interactions.
The best food ordering app development company utilizes Augmented Reality to visualize available tables, book them, and ‘sit’ at the table virtually. Once the table is reserved. Users can place their order by using the application and food will arrive without a single interaction with the staff.
Apart from adding convenience, it also attracts health-conscious customers. For food delivery apps, this expands their offerings and makes them the perfect solutions for delivery experiences.
Nutrition Information in Real-Time
There are a lot of health-conscious customers who focus on eating healthy foods and augmented reality can be used to target these customers and provide nutritional information about the dishes. This technology can display real-time details on calories, macronutrients, and even allergen information about every dish. Imagine pointing your smartphone at an item on the menu and seeing its nutritional breakdown.
AR-powered nutritional insights can be used to make informed choices quickly. It will boost their trust in the application and increase the amount of delivery. This transparency can be a game-changer for food delivery apps because you can target health-conscious customers.
Elevating Brand Loyalty Through Unique Experience
The food delivery industry is becoming competitive and creating a unique brand experience is very important. You can include AR features to build a memorable brand experience that attracts more customers to your food delivery business.
A talented food app developer has the knowledge to use AR to create loyalty programs where users can earn several rewards through virtual scavenger hunts or food-themed games.
Elevating brand loyalty is an important thing to attract customers. AR features can do that because they can give reasons for customers to engage with the application.
Final Words
The food delivery industry is growing at a high pace. Now, it’s not just about delivering food. Customers look for convenience, memorable experiences, and personalized service. Augmented Reality provides them all and creates an extraordinary customer experience.
From virtual menus that let customers see how the dish looks to better navigation for delivery drives to reduce cost and enhance the speed of deliveries, AR features have reshaped the industry. They are essential to attract more customers because they make the app experience fun, informative, and highly engaging.
However, these features can be included in the apps after partnering with a food delivery app development company. Food delivery apps should embrace AR to stay relevant and stay ahead of the competition. Augmented Reality will enhance the user experience and help companies increase their customer base and revenue.
