SEO or search engine optimization is a set of works aimed at developing a website to improve its position in search results for certain user queries. SEO’s task is to ensure that search engines believe that the site and its specific pages give the user a useful, unique, and comprehensive answer to his/her question and solve his problem.
The better the site is from the search engines’ point of view, the higher it will be displayed for the relevant search queries. It means that more people interested in a particular product, service, or information will see it.
This will lead to an increase in website traffic, and other indicators related to conversion and engagement since most of the search engines’ audience is satisfied with the results offered on the first page of the search results. If you are search “Hong Kong SEO Company” on Google, you will see a lot of results. You must know a few factors before selecting a company. Let’s discuss them in detail:
When can you expect results from search engine promotion?
There are several actors:
Firstly, the subject matter competition is important. If its level is low and in the issuance of well-known sites to the market from the SEO point of view, the positive dynamics will be noticeable in the first 1-2 months of promotion.
If a large number of sites are actively fighting for an audience in search engines, the result will appear in a period of several months to a year. Since it will be necessary to make more changes to the site and give search engines time to build trust in the site.
Secondly, the state of the site at the time of the start of promotion is important. If the site requires preparatory improvements, the time for their implementation can postpone the moment when the promotion work begins and, accordingly, the first results.
Thirdly, the speed of work is important. The more hours are allocated to the project every month, the faster the contractor has time to make the necessary changes to the site. It means that the search engines respond faster to them, and the site’s positions grow.
As a rule, an Hong Kong SEO Company that has experience in promoting sites in search can preliminary estimate how long it will take for a project to achieve the first results.
Are there any guarantees of results from search engine optimization?
At the moment, there is no method that would allow predicting the results of search promotion with sufficient accuracy. This is because the result is influenced not only by the work within the site but also by external factors:
- The activity of competitors who are advancing in the search.
- Changes in search engine algorithms.
- Fluctuations in search demand.
The issue of guarantees remains purely individual. The ability to guarantee a certain result will depend on the willingness of the contractor to take risks and on his experience with similar projects.
Choosing an SEO agency
Rating allows you to filter SEO agencies by one of the lists of parameters that will narrow your search.
Options available when choosing an SEO Company in Hong Kong:
Choose the most significant parameter for you, and the site will form an individual rating for you. Additional characteristics, such as:
- Score – the amount of points awarded to the agency for promoted projects in accordance with the rating methodology.
- Trend – the change in the position of the agency in the rating compared to the previous year.
- Prices – the relative cost of services in comparison with other participants in the rating, the more ₽, the more expensive the services of an SEO agency.
- Projects – the number of SEO projects implemented by the agency and included in the rating.
- Reviews – the number of authentic reviews left about the SEO agency on the Rating website.
By combining the characteristics and the selected parameter, you can reduce the time for finding an expert.
SEO helps you create brand awareness, build relationships, increase conversions, grow business, and credibility and visibility of your website. Search Engine Optimization helps online businesses and brands to achieve their goals. Therefore it’s necessary to select the company that can help you to achieve your goals.