Website traffic is the lifeblood of small businesses. However, if your website is new, it may not get many visitors. From posting link-worthy content to building a strong online presence, there are plenty of ways to increase traffic.
Take website content, for example. When done right, content marketing can boost your visibility in search results and increase domain authority. This translates into more traffic and sales.
If you’re wondering how to make your website popular, content marketing should be a priority. Pay-per-click advertising and social media marketing can help too.
But you can’t simply publish a bunch of posts and buy advertising space in an attempt to increase website traffic. Having a strategy in place is critical.
Not sure where to start? Don’t worry — we’ve got you covered. Use these strategies to get your site noticed!
1. Know Your Keywords
Search engine optimization, or SEO, starts with keyword research.
Simply put, you must optimize your website for the terms used by prospective clients when looking up products or information in your niche.
For best results, use long-tail keywords. If you own a local business, try to include the name of your city or state in the targeted keywords and key phrases.
Long-term keywords consist of three or more words, like “vegan pizza delivery,” or “vegan pizza delivery in Orlando.”
These terms have less competition and higher search volume compared to short-tail keywords. By placing them strategically throughout your website, you’ll find it easier to reach the target audience.
Ideally, include your keywords in blog posts, titles, pages, and metadata. Use the Google Adwords Keyword Tool to identify long-tail keywords related to your business.
2. Refresh and Repurpose Old Content
Next, refresh old content by adding your keywords. Try to include recent facts, statistics, or events.
Google prefers website content that is fresh and new. Use recent references, add new sections, and rewrite your headlines to make them more appealing
Consider repurposing older articles and blog posts.
For example, you could turn them into videos, infographics, eBooks, or online courses. This way, your website content will be more diverse and appeal to a larger audience.
3. Switch to a Responsive Design
Mobile traffic accounts for about half of the global eCommerce revenue.
Furthermore, about 16% of Americans only use their smartphones to surf the web. This number is expected to increase by 3% over the next two years.
Having a responsive design is essential to SEO. If your website doesn’t load on mobile devices, you’re missing out on potential customers and sales.
Depending on your budget, you can either hire a web design agency to make your site responsive or do it yourself.
Most WordPress themes nowadays are responsive, so that’s an option to consider. It takes minutes to install one. See this guide from Corberry.com to find out more about the importance of mobile-friendly design and other SEO tactics.
4. Get More Tips on How to Make Your Website Popular
Are you still wondering how to make your website popular?
Publish quality content daily or every other day, stay active on social media and engage with your audience online. Consider launching an advertising campaign on Facebook or Google while improving on-site SEO.
The key is to strike the right balance between organic and paid traffic. Remember that SEO is an ongoing process, meaning that you constantly need to improve your website.
Browse the rest of our blog for other strategies to increase traffic! We’ll show you how to make your content go viral, how to maximize your SEO efforts, and more.