Every business today, regardless of the segment it belongs to, generates a huge amount of data daily. When such a massive amount of data is produced every second, some of the data will be wasted if it is not properly integrated or managed. The ultimate goal of any business is to not pile up tons of data and make it unmanageable but to use it to gather actionable insights.
This is precisely where data integration comes into the picture. This process has emerged as the main component in the overall data governance process. With the need to promptly share existing data internally with different departments, businesses have been employing data integration with rising frequency.
What Is Data integration?
In the business context, data integration is the process used for collecting and combining data from multiple sources, creating a unified customer view.
The demand for extensive data integration is ever-increasing. By 2026 the Global News FIre estimates that the data integration market will reach 19.6 billion USD from the current USD 11.6 billion. The growth rate is at a CAGR of 11%.
Some advantages of using data integration services for the business are as follows:
Improves Efficiency And Saves Time
Whenever a company integrates techniques, including data integration, for their business processes, it cuts down the significant time it takes to prepare or analyze the data. The time saved on these tasks can be used for analysis and execution to make the company more productive and competitive.
Minimize Errors
When it comes to the company’s data resources, there is a lot to maintain. To gather the information manually, employees should know the location and account they might look forward to exploring. The company has a public dataset in case a data repository is added if the employee is not aware.
Helps In Making Intelligent Business Decisions
Data integration makes business processes more transparent. Data integration systems allow employees to be more flexible in using the data in various internal systems in whatever way the companies want. It also allows the employees to understand the data well. Hence any decision regarding the business processes can be made smartly and quickly.
Improves Collaboration
Employees in all the departments and, at times, in different physical locations need access to all the company’s data regarding the business projects. Furthermore, employees in all the departments are generating information and improving it, and the entire company uses this data. Everyone can access the unified view of information by integrating data. Hence it helps in improving collaboration unification across the company.
Delivers Better Data
The value of business data over time improves with data integration. Quality issues are identified, and improvements are made when data is integrated into a centralized repository. When this is done, more accurate data can be found, making the basis of quality analysis.
Benefits of Data Integration
Today, clients are more demanding due to easy access to everything. Companies need to find a way to meet all the demands to keep up with the competition, and data integration is one of the best ways of doing it, as stated below:
Open Company Culture Will Replace Data Silos
The data integration process helps reduce data silos as all the information is combined across the company. The process has offered and continues to provide fantastic benefits for all companies, irrespective of the industry, as it leads to a better collaborative culture.
Get Better Insights From The Integrated Information
The data goes from raw data to strategic datasets. The data can be used to inform the company’s insights. The integrated data would be used by employees or artificial intelligence to create automated recommendations.
Receive The Best Quality Data
The central element of the data integration process is the cleansing of data. It is often impossible to use raw data, especially by humans, because it is organized. Integrating data into the system helps in improving the processes and can be used to manage significant customer experiences.
Make Better Sales
‘Sales’ is the heart of every business, as it generates revenue. With the help of the right data integration services, sales managers can better understand the data, leading to more informed decisions and converting leads.
Provide Better Employee Efficiency:
Employees have access to the 360-degree view of the clients with unified information. It means that they are armed with better tools to do the job. It helps them perform perfectly and be more fulfilled. The exceptional customer experience starts with an exceptional employee experience.
Conclusion:
Data integration significantly impacts every division of the organization, as data is the blood of the organization. It is with the help of the right data crunching process and techniques that employees can get further insights on making better decisions.
Data integration also plays a crucial role in the path of achieving a single source of truth.
