Whether you are just starting with Instagram or you already have a business account with a handful of followers, growing your Instagram audience is a must if you want to promote your products/services, boost your brand, and increase sales.
While there are different solutions available that promise you fast growth which make the entire process of acquiring new customer seem rather straightforward, you need to keep in mind that growing organically is the best option. And growing organically requires you to invest a lot of time and effort into your Instagram growth strategy.
If you’ve been wondering how to get more followers on Instagram, you’ve come to the right place. In this article, we’ve outlined 5 proven and easy-to-execute tactics that will help you grow your followers organically. So, let’s get started.
Your Instagram bio discovers to potential followers who you are, what your business is about, and what action you want them to take after visiting your profile. As it is limited to 150 characters, you need to make the most out of it by optimizing it. With that in mind, your Instagram bio should include:
- A clear description of what you do;
- A CTA (contact us, shop, read more, etc.);
- Indications of your personality;
- And a link.
Now, this last part (the in-bio link) is your only clickable link on Instagram, so you need to use it wisely. You can, for example, include a standard link to your website or change it regularly to reflect recent posts.
This is an essential aspect of ensuring your posts are successful and reach a wider audience. The trick is to figure out the ideal times for your followers. How to do that?
Start by using Instagram Insights to figure out when your audience is most active. It will help you find your best time to post. Also, consider when your content will be most relevant. For example, a step-by-step cooking video might perform better outside of business work hours when people are more likely to be cooking.
More importantly, experiment with different posting times and track engagement. That is the key to discovering your ideal time to post on Instagram.
Brands that get into a regular flow with Instagram posts tend to see the best results, so posting at least once a day is a great way to raise brand awareness. According to studies, profiles that post daily (are consistent) gain Instagram followers faster because Instagram’s algorithm shows their posts near the top of their followers’ feeds. However, you need to remember that quality is the most essential factor. With that in mind, focus on creating content that will resonate with your target audience.
In recent years, Instagram has presented many different ways to share content. So experimenting and mixing it up with various types of content is one of the best ways to gain more followers on Instagram. It allows you to get to and connect with a broader range of people.
In this context, when you create content, keep in mind that the algorithm looks at people’s interests and strives to show them the type of posts they interact with the most. What kind of content and when to use it will depend on the post you want to share. Each type of content has its own set of benefits.
For example, Instagram Reels have an edge because it is the newest content type and Instagram always pushes new features. Instagram TV (IGTV) videos appear 4x larger than photos on the Explore page. Instagram Stories disappear after 24 hours, and so on. Mixing up your Instagram content will enable you to reach people with different preferences and boost your Instagram account.
When using Instagram, remember one important rule- People do not follow your business to see sales pitches. Instead, they follow your brand because they enjoy your personality and the content you create- so, the human side of it.
To ensure that, outline goals and objectives from the beginning to help you make better decisions on the content, and give you some crucial metrics to track successes and failures. Then, after setting goals and planning out how you will dominate Instagram, you need to determine how you want your account to feel. Ultimately, use best practices and rules already established in your niche and industry.
There is no one formula to expand your Instagram outreach fast. To do it the right way, you need to be strategic and mindful about it. However, trying the methods mentioned above will help you start and find out what works well for you.