Are you trying a lot to get ranked #1 on Google searches? But still, not getting the desired outcomes. A lot of hard work and smart work is needed for the same. Undoubtedly, the featured snippet is a rising subject linked to promoting your website to the specified audience. According to the recent facts by Ahrefs, more than ninety-nine percent of the featured snippet pages manage to get the best rank On Google, supporting the top 10 SERPs. Yes, you read it right. So imagine having your website page shown at the top of searches.
Rather than discussing this topic in detail, we want to give you a basic idea of featured snippets, why they are important, and how to use them to dominate SERPs results.
Go through the below information, and you will get aware of the whole concept.
Featured Snippets – Meaning
In simple terms, you must have seen the block of the content appearing on the screens after clicking the enter button on Google search; this is called the Featured Snippet. It comes under the category of first organic search results, and Google places it in position 0. There can be images, text, content summaries, points, widgets, and other types of data. Including the traditional web results, Google will display this in its SERPs.
With the motive to provide the best user experience, Google tries to offer its customers the ease to find the required data at the very first attempt. This is why the option of featured snippets is there. Finding the required information by opening different websites is a hectic task. The whole concept is based on the purpose of saving time and effort. So Google introduced an improved version of the revenue model.
We find that there is a totally different story behind that after learning about the views of website owners and bloggers. These snippets act like a mammoth task. But it is also true that your website will get the best exposure and leads overnight if your content comes as a featured snippet.
Types of Featured Snippets:
Before understanding the role and importance of featured snippets for your business, it is necessary to learn about the different types. This category involves three different points i.e.
Paragraph:
Paragraph snippets are the most popular among the three types. It consists of content in the form of paragraphs involving initials like how, who, what, why, when, etc. It means whenever you put something in the search panel; Google will show you the answer in the form of text rather than a list.
List:
The next name in this category is the List Snippets. Under this, you will get the answer in the form of a list, bullets, points. This includes queries in the form of step-by-step instructions—for instance, steps of a recipe or the procedure to do a specific task.
Table:
The third and last one is Table Snippets. This includes comparison charts based on multiple types of topics. The data involved in this category is related to prices, rates, years, and more.
Benefits of Featured Snippets:
Introduced in the year 2014, featured snippets don’t get the recognition that they deserve. It is believed that many marketers are still not aware of the advantages related to the same. Google is directly linked to this feature and offering you the chance to stay ahead of the crowd by showing your content at the rank for position 0. Lack of knowledge can be one reason why people don’t work to be a part of the Featured Snippets. This is the reason why we are discussing the best benefits of Snippets to enhance your overall brand image.
Enhancement in Visitors:
It is quite obvious that if your website ranks at the top of Google searches, then you will get unlimited publicity without doing much. But it is also true that a recent study shows that a featured snippet gets fewer clicks than the page ranking #1 for the search query. But this is sure that it will enhance the scope of your online presence.
Role of Voice Search:
Many people think that voice searches are of no use, but this is just a big misconception. If you believe the facts, you will find that 50% of the searches are based on voice-controlled personal assistants. Names like Siri, Google Assistant, etc., are linked to this category. Using the voice search option in your smartphone is really handy and in trend. It is quite smooth to ask questions on the voice search, and featured snippets are the perfect solution for these kinds of queries.
Be a Trusted Expert:
It is very difficult to make your position as an authority in your niche. There are a number of competitors out there of the same category that you are dealing in. At this point, being featured in a featured snippet is really helpful as you get the category of a go-to website when people in your niche want advice. People are used to relying on sources that appeared in the featured snippets, and Wikipedia, Quora, Amazon, etc., are the big names in this category.
Essentials to Get Snippets on Google:
With the help of a professional SEO expert, you can easily display your content in the snippets of Google. Here we are describing some of the points that can help you know the whole process in detail.
Interesting and Accurate Content:
Using properly researched content along with quality images, graphics, and relevant information, you can easily proceed in the right direction to appear on some featured snippets. Don’t forget to use the keywords!
Formatting Content Style:
You need to follow the SEO requirements when it comes to creating web pages and blogs. Get to learn about the format, including title, headers, description, and blog content. By following an exact procedure, you can gain better results in a limited time.
Questions and Answers Format:
Using this technique, you can easily get traffic on your website as you are giving direction to the people to visit the blog through the FAQ section on your platform. You need to understand the importance of web traffic for your business. Keep in mind that this section cannot be used for selling products or promotional activities. Use relevant and crispy content based on the questions asked by the people on Google’s platform.
Research More:
If you want to appear at the top of the searches, then you need to invest time in research work. You need to follow a certain pattern and understand the way the audience asks questions and finds answers. Basically, if you use the words like how, what, which, where, why, and more at the start of your queries, then you can get a better response from the public.
Work on answering the best to the questions:
Don’t forget that the quality of the content matters the most. Make sure you answer every query related to a topic on your platform. This will engage the public, and using infographics and screenshots can also help.
Tips for making the best use of featured snippets!
- To get the best results, use SEMrush. This will help you find the competitors’ snippets, which in turn will improve your strategies. You can compare your featured snippets with the competitors and learn how you can enhance yours.
- Another addition to this series is using Google to uncover snippet opportunities. Think the way your audience will. This will give you a clear idea of what will work and whatnot. For instance, find out what questions people are actually trying to find answers for! You need to put yourself in the shoes of your audience.
- Keyword Research is the Key. You may be doing this, but by optimizing the keyword research, you can get better results in terms of featured snippets. You can also take the help of a tool to know whether a search query will bring up featured results or not.
- Try to Answer multiple questions with your single answer. You will be surprised to know if your content appears on one search query as a featured snippet, then there are chances that it may appear on the other related queries too. This automatically enhances your chances of getting better exposure. This is the reason why it is always advisable to structure your article in a way that answers every related question.
- Another tip is you should always stay within the optimal word count. Google can easily feature your content if your section is tight and concise.
- Using the headers can be counted as another tip. Try to format your content for a featured snippet. You can also use the “Paragraph styles” as this can prove to be more beneficial.
- Usage of high-quality images and videos can help you rank for featured snippets. Yes, you read it right. It is a fact that the majority of people love to learn visually.
Conclusion:
Using the featured snippets can be a tricky task, but you will start getting the results, you will pay attention to this segment. It can be said as the shortcut to boost your conversions and drive visitors to your website. It will make it easy to beat your competition and better exposure.
Ravi Sharma, CEO of Webomaze – # 1 SEO Company in Chandigarh is a highly enthusiastic entrepreneur. He has got a great grip on the idea of effective eCommerce Strategies, SEO processes, and tactics which are vital for virtual exposure. He is a fun-loving person and a keen traveler who always hunts to find adventure in new places.
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