There is no need to mention how deeply involved today’s generation is in the online world. Maybe we have got the answer.
Today’s generation or genZ is always going to choose a digital platform over anything to make their work easier. So, genZ will prefer to choose digital marketing over traditional marketing.
Here is some information in support of this answer, have a look-
Reasons Why GenZ Chooses Digital Marketing
There can be many reasons behind this:
1. Continuos Online Presence
GenZs are born with a smartphone in their hand. Having internet access and entertainment makes the online world interesting for them. They can take information anytime and anywhere with the use of their smartphones.
2. Personalized Content
Highly targeted and personalized content is provided with the help of digital marketing. GenZ can get to see anything they want on digital platforms, making it convenient and engaging for them which traditional marketing lacks.
3. Transparency
GenZ values quality content and transparency. Traditional marketing tactics can fail to do so for genZ. Brands that are open and transparent are liked by genZ. Behind-the-scenes content makes digital marketing more interesting for genZ.
4. Influencer Impact
GenZ trusts influencers more than traditional celebrities. They also try the products recommended by influencers. Influencers’ lives have a big impact on GenZ’s lives.
5. Social Media
Social media fever is real. Not just genZ but their parents or grandparents are actively using social media. This means digital marketing can have more potential customers than traditional marketing.
Traditional Marketing: Why It Is Not Successful In Winning GenZ’s Hearts?
Mail, print ads, billboards, flyers, television and radio come under traditional marketing. Understand how traditional marketing is not becoming successful in winning genZ’s hearts.
- Traditional marketing is costly in comparison to digital marketing. Printing costs for newspapers, magazines, pamphlets, fliers, etc. make it more expensive. Television and radio ads also involve high costs.
- There is no in-depth analysis of traditional marketing. This makes predicting what went wrong in previous campaigns or ads difficult.
- Traditional marketing is losing its popularity as most people are involved in the digital world. Even news can be conveniently viewed from anywhere and entertainment sources are countless on digital platforms.
- Digital marketing allows you to get a target audience but this is impossible in traditional marketing. It is harder to reach the target audience and get their response or feedback. Getting feedback can be easy in digital marketing as compared to traditional marketing.
When someone gets an alternative to expensive stuff then why would they choose the expensive one? You can tell this by seeing the difference. Traditional marketing is expensive and time-consuming.
GenZs believe in shortcuts and effective results. Digital marketing provides them with this facility. Seeing all these we can clearly say that digital marketing has greater scope in the future than traditional marketing.
Digital Marketing Vs Traditional Marketing: Limits
Traditional marketing and digital marketing both have limitations, take a look:
- Although traditional marketing can reach a large number of people, digital marketing can reach people globally.
- Audience interaction is limited in traditional marketing, whereas digital marketing allows you to like, share, or comment posts.
- Digital marketing can face trust issues as people may have more trust in writers or bloggers.
- People may have privacy concerns or data security issues.
- Measuring the effects of traditional marketing can be difficult because you can not tell what impact traditional marketing has on sales or leads generated.
With benefits, there are disadvantages. Although traditional marketing can gain more trust from people, digital marketing is slowly taking over upcoming generations.
GenZs do not believe in waiting, they want fast and transparent results. Digital marketing is the one offering here. That is why we can see that genZ is moving forward with digital marketing.
If you are planning to grow your business with digital marketing get specialist advice. Go for digital marketing services and fulfill your business goals.
Combination Of Digital Marketing And Traditional Marketing
We know traditional marketing is losing its popularity but it does not mean it has completely vanished. Using digital marketing and traditional marketing together can benefit a business in many ways.
- Get local and global audiences at the same time. A combination of both marketing can help you reach a wider audience.
- Traditional marketing can help you with initial brand awareness while digital marketing can allow immediate action and response.
- You can add QR codes or website links in print ads. Audience engagement can be improved with this.
- Generate foot traffic with the help of digital marketing. Promote offline events on digital platforms.
Conversion rate and user engagement can be increased with the help of this combination of digital marketing and traditional marketing.
Sometimes it is better to work together and build a strong bond than to roam alone, right?
