Digital marketing is shifting at a fast rate, and its rapid progress doesn’t seem to show any signs of slowing down. That is why the importance of selecting comprehensive local SEO packages for businesses can never be overemphasized.
The marketing world is dynamic – technology, tactics, and trends are ever-changing. According to one study, 76% of people felt that marketing had changed more in the past two years than it did over the previous 50. That’s why it is critical for your business to keep abreast with industry developments. The last thing you want is to find yourself lagging while your peers stay on top of the game, taking all the niceties that come along.
But sometimes, this is easier said than done. Trying to juggle between running your online business and ensuring you are up to date with the industry trends can be a tall order. Many entrepreneurs who attempt to do this end up losing on one or both sides. It is in your interest to let a professional take care of the digital marketing aspect, so you can focus on what matters – running your business. But before you settle for an expert, you should take time to analyze both their international and local SEO packages. Your ideal company is one that offers solutions that not only help you rank on the first pages of search engines but also maintain your top position for years to come.
With that in mind, here are the top digital marketing services that are in trend right now – and what you should be watching out for in any SEO package.
Content marketing will continue to dominate SEO for years to come. It is so critical that 88% of business-to-business content marketers agree that coming up with content makes their audience view their company as a trusted and credible resource. A study by Content Marketing Institute revealed that small businesses with blogs experience 126% more traffic than businesses without blogs and that content marketing converts prospects 6X higher than other digital marketing methods.
Social media use
Today, brands are using social platforms to engage with their audience and determine their needs and wants. Effective social listing and watching out for conversations around your brand as well as your competitors will allow you to learn about the kind of content that does better for your audience.
50% of customers prefer video content over other content forms like blogs, social and emails. Video marketing does a great job of appealing to and converting prospects. And with smartphones, it’s easy and affordable to implement irrespective of your business resources or company type. According to Google, 50% of online users search for videos of related solutions before visiting a store. It is no wonder that 41% of marketers are looking to integrate Facebook video as part of their content strategy in 2019.
Personalization is yet another booming trend in the digital marketing arena. After all, 90% of consumers claim they find personalization appealing; 80% say they are likely to buy from a company that provides a personalized experience and 63% say they are very annoyed with generic ad blasts. With the rising competition, you cannot afford not to offer customized products, content, emails, and so on. And thanks to data availability for consumer behaviors, purchase history, and links clicked, along with advanced software to implement campaigns, personalization has never been easier.
Local Services Ads (LSA)
LSAs are pay-per-lead ads that show up on top of relevant searches, but unlike Google Ads, you won’t pay for clicks, only leads. A Word Stream 2016 research indicated that 72% of consumers who performed a local search visited a store within five miles. Another 2018 study by Search Engine Land revealed that 82% of smartphone buyers perform ‘near me’ searches. More research by Google and other leading companies also shows that searches for something nearby lead to purchases 28% of the time. Going by the numbers, it is a no-brainer why Local Services Ads are buzzwords today.
The Local Pack and Google My Business
This point goes hand in hand with the one mentioned above. However, the only difference between Google Ads and LSAs is that you don’t have to pay anything. Local SEO is a crucial channel for startups and small-sized businesses. Some factors that go into ranking for the local pack include links to your site, contents on your website, and the reputation of your brand across the internet (think of mentions on other platforms and reviews). Having a Google My Business Account with accurate Phone, Address, and Contact and paying attention to relevancy, engagement, and recency will help you differentiate your business in the local search.
Future proof your business
And there you have it, top digital marketing trends today. Implementing these trends is the best way to future-proof your company against the dynamic digital marketing landscape.