The rise of social media has transformed how we share and consume content, and Instagram is no exception. In this visually-driven platform, having a solid and eye-catching feed has become crucial for individuals and brands. This is where the “Instagram aesthetic” concept comes in, which refers to an Instagram feed’s overall look and feel. Your aesthetic sets you apart and makes your feed stand out amongst the millions of others on the platform.
In this article, we will guide you on how to craft and maintain an eye-catching Instagram aesthetic for your feed. By the end, you will have the knowledge and tools to create a visually appealing Instagram feed that will captivate your audience and establish a solid social media presence.
Finding Your Aesthetic Inspiration
The first step in creating an eye-catching Instagram aesthetic is to find inspiration. This is crucial as it will help you determine your feed’s overall look and feel. Take some time to explore and discover your aesthetic preferences. You can do this by browsing other Instagram profiles and using mood boards and content curation tools to gather inspiration.
Staying true to your brand or personal style when curating your feed is essential. This will help you create a cohesive and authentic aesthetic to make your profile stand out on the platform.
- Explore and discover your aesthetic preferences.
- Use mood boards and content curation tools for inspiration.
- Adhere to your personal style or brand.
Curating Your Feed
Developing an Instagram aesthetic involves more than just sharing beautiful photos; it also involves building a visually appealing, well-organized feed representing your company or sense of style. Consistently and thoughtfully curating your feed is necessary to do this.
1. Understand The Importance Of Consistency
Consistency is critical when it comes to creating a cohesive Instagram aesthetic. This means using similar colors, filters, and photo editing styles. It also means sticking to a specific theme or content type. This consistency will help your feed look polished and professional, making it more attractive to potential followers.
2. Organize And Plan Your Feed
Before you start posting, it’s crucial to have a plan for how you want your feed to look. This can be done using a grid planning tool such as Planoly or UNUM. These tools allow you to upload and rearrange your photos to see how they will look on your feed before posting them. This will help you maintain a consistent aesthetic and avoid any sudden changes that may disrupt the overall look of your feed.
3. Vary Your Content, But Keep It Consistent
While consistency is important, keeping your content varied to keep your feed interesting and engaging is also essential. This can be done by switching up the types of content you post, such as photos, videos, and graphics. However, maintain your aesthetic by using similar editing styles and staying within your chosen color palette.
5. Learn From Successful Accounts
One of the best ways to learn how to curate an eye-catching Instagram feed is by looking at successful accounts. Follow accounts with a strong and consistent aesthetic and take inspiration from their feed. Please pay attention to how they use color, composition, and content variety to create a cohesive and visually appealing feed.
Following these tips, you can successfully curate a beautiful and cohesive Instagram feed that will attract followers and help establish your brand or personal style on the platform. Remember to regularly review and revamp your aesthetic to keep it fresh and relevant and to use editing apps and planning tools to maintain consistency.
Creating Cohesive Content
When creating an eye-catching Instagram aesthetic, the content you post plays a crucial role. While having a consistent overall look is essential, it’s equally important to have visually appealing individual posts.
1. Composition
The composition of your post refers to how the elements within the photo are arranged. It’s essential to pay attention to the placement of objects and the overall balance of the image. This can help create a visually pleasing and harmonious post. Experiment with different angles, perspectives, and cropping techniques to find what works best for your aesthetic.
2. Color Palette
A consistent color palette for your Instagram feed is a great way to tie all your posts together. Please choose a color scheme that aligns with your brand or personal style and stick to it. This doesn’t mean all your posts have to have the same colors, but having a general color scheme will create a cohesive look. You can also use editing apps to adjust the colors of your photos to match your aesthetic.
3. Utilize Templates
Templates are a great way to create a cohesive look for your Instagram feed. You can find pre-made templates online or create your own using Canva or Adobe Photoshop. These templates can help you maintain consistency in the design elements of your posts, such as fonts, graphics, and borders.
4. Stick To Your Brand/Personal Style
Staying true to your brand or personal style is essential when creating content for your Instagram feed. Your followers are following you because they are drawn to your unique aesthetic. Don’t feel pressured to copy what’s trending or popular; stay true to what makes your feed stand out.
5. Quality Over Quantity
Keep in mind that it’s better to have fewer high-quality posts than a lot of low-quality ones. Each post should be well thought out and boost user activity on your Instagram profile. This will help maintain the overall quality of your feed and keep your followers engaged.
Maintaining Your Aesthetic
Creating an eye-catching Instagram aesthetic is not a one-time thing. It requires regular maintenance and updates to keep it fresh and relevant. As your audience grows and trends change, reviewing and revamping your aesthetic is vital to keep it consistent and engaging.
1. Regularly Review & Update Your Aesthetic
As mentioned earlier, trends and audience preferences are constantly evolving. It is crucial to regularly review your aesthetic and make necessary updates to keep it relevant. This could mean changing your color palette, updating your content themes, or revamping your aesthetic. By staying on top of these changes, you can ensure that your aesthetic remains visually appealing and engaging to your audience.
2. Stay Consistent With Content Creation And Editing
Consistency is critical when it comes to maintaining an Instagram aesthetic. This applies not only to the overall look of your feed but also to the type and quality of content you post. Sticking to a consistent posting schedule is essential to keep your audience engaged and ensure your feed remains visually cohesive. Additionally, pay attention to the editing and filters you use on your posts to maintain a consistent aesthetic. This will help your feed look well-curated and professional.
3. Don’t Be Afraid To Experiment With New Ideas
While staying consistent with your aesthetic is essential, don’t be afraid to experiment with new ideas. As your brand or personal style evolves, your aesthetic may also change. It is okay to try out new content themes or editing styles to keep your feed fresh and engaging. Make sure these changes align with your overall aesthetic and brand image.
4. Engage With Your Audience For Feedback
Your audience is your most prominent critic and your biggest supporter. Use their feedback to your advantage when maintaining your aesthetic. Ask for their opinions on your feed and consider their suggestions. This will help you improve your aesthetic and make your audience feel valued and heard.
5. Use Analytics To Track And Improve Your Aesthetic
Analytics tools can provide valuable insights into your audience’s preferences and engagement on Instagram. Use these tools to track which posts perform well and which don’t. This will help you understand what content resonates with your audience and improve your aesthetic.
Tools & Apps For Creating An Aesthetic Feed
To further enhance your Instagram aesthetic, various tools and apps are available to help you curate and maintain a visually appealing feed. These resources can assist in editing photos, scheduling posts, and creating cohesive content. Some popular apps for editing photos include VSCO, Snapseed, and Adobe Lightroom. These apps offer a variety of filters and editing tools to help you achieve a consistent aesthetic.
Additionally, scheduling tools such as Later and Planoly can assist in planning and organizing your feed. They allow you to preview your posts before they go live, ensuring a cohesive look. Finally, resources like Canva and Unfold offer templates and design elements to create visually stunning posts. You can easily maintain an eye-catching Instagram aesthetic by utilizing these tools and apps.
Conclusion
In conclusion, having an Instagram aesthetic is crucial for creating an attractive and eye-catching feed. Not only does it make your brand or personal account stand out, but it also helps establish a solid social media presence. By following the tips in this article, you can easily find inspiration, curate your feed, and create cohesive content that reflects your brand or personal style.
Regular maintenance and use of tools and apps can also aid in maintaining a consistent aesthetic. So don’t be afraid to experiment and revamp your aesthetic periodically to keep it fresh and relevant. Utilizing these tips and resources enables you to craft and maintain an Instagram aesthetic that captivates and engages your audience.
Author Bio :
Juliette Princy is an SEO expert and a passionate content writer at BuySocialfame.com. She has been working in digital marketing for two years and often contributes to reputable social media blogs.
