With the internet all-important for businesses in the contemporary context, the importance of a strong, relevant, and powerful domain name cannot be over-emphasized. The purpose of a domain name is to facilitate the easy discovery of the website by potential customers, and it can be worthwhile to spend time, effort, and money to get the perfect domain name. However, often it is not enough for you to acquire a high-quality domain name or even a lucrative exact match domain name with a .com extension. You should have a flanking strategy to prevent competitors from sneaking up and trying to steal your customers with similar domain names or the same name with a different extension.
Top Benefits of a Powerful Domain Name
- A high-quality domain name tells potential customers what the business offers more accurately, saving them valuable time and sparing the business website from unnecessary traffic and high bounce rates that hurt its ranking.
- A short and memorable domain name helps customers visit your site easily by typing in the website name directly in the browser or by performing an online search. The higher visibility helps in generating more traffic and helps increase conversions. According to Forbes, a premium domain name will have a strong brand recall.
- When used correctly, the domain name can contribute significantly to your overall branding and reputation, which gives an impetus to sales and customer loyalty. A compelling domain name helps the business to create an identity and obtain better online visibility. A compelling domain name gives the business a competitive edge that propels it to the forefront of customer consciousness.
- One of the most significant benefits of a strong domain name is an SEO boost. When the domain name is short, simple, and relevant to the business’s products and services, it invariably ranks better in Google search. With a better page ranking, the site generates more traffic, which helps consolidate its position and authority.
The Vital Importance of Having Multiple Domain Names
One of the benefits of having a preferred domain name that most people are not generally aware of is that it allows the business to secure its brand and prevent competitors from stealing your customers or even doing something to damage your reputation. To do this effectively, you need to buy and register similar-sounding domain names and redirect them to your website so that even if customers click on the alternate website addresses, they can access your website. Additionally, you can increase the visibility of your business by purchasing multiple 4 letter domains for sale. The strategy becomes viable since, usually; you will not have to spend large sums of money to acquire these domain names. Some of the unbeatable advantages of acquiring multiple domain names include:
Getting traffic despite spelling mistakes: Most people are in a hurry when typing domain names into the browser and tend to make mistakes, especially when using smartphones and multitasking. It is also normal for people to make mistakes because they do not know the spelling of your domain name. You can prevent this traffic from going to waste and landing at a competitor’s website by purchasing and registering domain names that are variations of your primary domain name. For example, Google had the foresight to buy both Gooogle.com and Googel.com, realizing that these were mistake people habitually made when wanting to use the search engine.
You can use search analytics available on the Google Search Console to check on what queries people have used to find your website, including the misspelled words. If you discover any misspelled words recurring, it may help to buy that domain name and redirect it to your main website.
Boosting search engine optimization: You can improve your search engine rankings by having more than one domain name for your business. However, for it to happen, all the secondary domain names must be redirected to your primary website using a 301 redirect. The 301 redirects from several domain names to a single destination make it easier for search engines to index your website when you include the 301 redirects in the XML sitemap and Robots.txt file. Google does not penalize you for duplicate content when you use this redirect. Implementing the redirects is simple, and you can do it easily through your domain registrar. Alternatively, you can look for the domain redirect option in the interface of your website builder or get in touch with the support team for help.
Using the new TLDs: Even though the .com domain extension is the most popular and has the desired credibility and authority in the users’ eyes, you also need to explore the opportunities thrown up by the bevy of new top-level domain names apart from getting the .net and .biz extensions. Depending on the nature of your business, it can be a good thing to pick up a TLD like .store, .art, etc. Acquiring these domain names can make your business distinctive in the search results and highlight the difference between you and the competition.
New markets: For many online businesses, expanding the footprint to different countries is a logical step that follows health growth in the home market. In such cases, you should acquire country-specific TLDs to achieve the best search rankings. Google gives preference to websites that belong to businesses with the domain of the country where the user is based.
Make it more convenient for customers: Additional domain names also come in handy if you want to describe your business vertical more accurately to customers. For example, you may benefit from a domain name titled walkshoes.com if you sell shoes as walk.com.
Conclusion
There are proven benefits of acquiring multiple domain names to support your business with better SEO, improved search rankings, and customer convenience, in addition to taking advantage of new opportunities and protecting your business from predatory competitors. However, you will need to examine whether it is a strategy that can benefit you, especially if you are a small business with a single point of presence and a local footprint. However, for larger businesses operating in a competitive environment, acquiring and using a variety of alternative domain names is extremely beneficial.
