Video marketing may be perplexing, time-consuming, and complex. Creating a winning video marketing strategy and continuously implementing it are not easy tasks.
And if you end up doing even a minute mistake, the whole efforts go down the drain.
So, if there are things you can avoid in your video marketing in 2022, we feel it must be common video marketing mistakes.
Why?
Let’s look at the stats!
Whether commercial, marketing, or social media, excellent video marketing takes precedence over all other mediums.
Let’s look at common video marketing mistakes you can avoid in 2022.
Mistake #1: Not Using Video Marketing
The biggest mistake you’re making with video marketing is not doing video marketing at all.
You can not ignore video marketing content any longer.
Nowadays, social media algorithms focus and promote the video.
There is a massive consumption of it among consumers.
However, as we see all too frequently, many companies are hesitant to add a video to their list of ‘must-do’ items.
The good news is that creating videos
- does not have to be complicated or time-consuming;
- it also does not have to be pricey, and
- you don’t have to face the camera if you do not choose to!
Moreover, specific online video creators enable you to reduce the time needed to create a video to minutes.
Mistake #2 Putting Out Poor Quality Videos
You read about something and get excited to watch a video and go to YouTube.
When you play the video, you get to know the video runs only on 144p.
Does all your excitement disappear in a flash?
No one likes to see a poor-quality video.
Thus, you must produce high-quality content for your video marketing initiatives.
Occasionally, businesses become so excited about creating videos that they lose sight of the quality.
However, keep in mind that your video serves as a reflection of your brand.
Therefore, if you want to impact your target consumers positively, you need to develop high-quality videos.
And, with today’s technology, making high-quality video content is no longer a challenging task.
Mistake #3 Not Identifying The Goal In Advance
Never begin planning or filming a video without deciding where you want your audience to go.
Clear objectives will drive the layout of your content and the process of creating your videos from start to finish.
Ensure that you are clear on the path you wish to take.
If you’re unclear, examine the sales funnel and consider how you want to organize each stage of the buyer’s journey.
Consider using explainer videos, for instance, if your objective is to persuade viewers to purchase your product or service.
Additionally, you might use testimonials to provide a more significant push.
Alternatively, how-to videos are an excellent choice to reach a wider audience.
They assist individuals in fixing problems by the use of your videos.
Mistake #4 Creating Mobile-Unfriendly Video Content
There are several variations in seeing content on mobile phones and PCs.
Recent data indicates that 66% of consumers prefer to watch videos instead of their PCs on their phones.
It’s incredibly crucial if you aim to make and share videos for marketing purposes.
Because mobile now accounts for the bulk of web searches and traffic, you should anticipate that consumers will visit/view your site considerably more frequently than on a desktop computer.
Even Google advocates a “mobile-first” strategy.
You must optimize your content entirely for the mobile landscape to guarantee that you convey your message and viewers watch your video content through to the end.
Mistake #5 Poor Branding
Often, buyers recall a terrific video but not the brand that created it.
You must avoid branding your business unprofessional on your video content is a classic error.
You should be able to brand your business effectively through the video content you produce.
It might include including your brand’s logo in the video and referencing it in the tagline, URL, etc.
It will enable you to communicate your identity and brand to your audiences properly.
Businesses frequently focus on making engaging videos that overlook the content’s branding components.
Avoid making this error if you want to maximize the effectiveness of your video marketing strategy.
Mistake #6 Creating Long Videos
Nowadays, consumers are either too busy or lack the patience to wait.
That is why generating excessively long videos would serve no use.
Remember that too much of anything is good for nothing.
Therefore keep your videos brief yet pertinent.
The recommended duration is between 60 and 90 seconds.
It will not bore your viewers but will already be doing its magic to ensure the success of your video marketing campaign.
When creating your video, you should begin by discussing the most critical aspects and minimizing extraneous stuff that will serve to extend the video.
Remember that the video you’re making is not a consumer guidebook.
However, its purpose is to attract and convert potential customers.
Mistake #7 Not Creating Content Regularly
The common myth in video marketing is that it must be highly professional, properly curated, and skillfully edited before being made public.
Fears about seeming ‘unprofessional’ hinder maximizing the internet video explosion.
If the development of Tiktok, Reels, and Live video demonstrates anything, it is that customers adore authentic, unedited video content.
However, this does not need you to dance, make silly expressions, or pretend to be someone you are not.
You don’t need to hire someone to produce videos that meet the movie criteria.
You need to determine the most appropriate videography for you and your business— text animation, explainer videos, voiceovers, screen sharing, or face-to-face communication.
What matters is that you create them regularly and understand how to put them to work for you above and beyond the core page of your website!
Mistake #8 Not Following SEO Practices
After creating your video, the next step is to attract and encourage your target consumers to see it.
And there are numerous other criteria that a video should possess to reach your target viewers properly.
SEO, or search video optimization, is one of these.
If you properly incorporate SEO into your videos, your content has a chance to rank at the top of search engine results.
When optimizing videos for SEO, it is critical to incorporate the appropriate keywords and metadata and a high-quality thumbnail picture.
If you disregard the SEO aspect of your videos, you’re making a grave error.
Conclusion: Let’s go! Avoid Video Marketing Mistakes
Videos have grown in popularity as a component of marketing initiatives.
Whether you’re looking to grow an audience, boost awareness of a product, or drive revenue, video marketing makes perfect sense at every point of the sales funnel.
It is a core part of any marketing plan since it helps you stay ahead of the curve.
Therefore, ensure that you comfortably approach the video for you.
However, you may require further experience to avoid any mistakes.
But hopefully, this video marketing guide ended up helping hook you up for a relatively high chance of success.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.
