Contrary to popular belief, it is not difficult to bring about an increase in the levels of website traffic.
If you are looking for more website traffic to your website then there are some traffic generating secrets below that you need to know about.
This article will discuss the top traffic generating techniques and how these can help create a huge traffic jam from the dozens of visitors trying to visit your website.
No matter the nature of your business or the requirements of your website, it is fairly easy to make use of certain website traffic promotion techniques. So let’s take a deep dive and look at those techniques that can increase your business sales/conversion with targeted website traffic.
Utilize SEO & Keywords:
Another great website traffic promotion technique is making use of keywords. The website owners should come up with a list of keywords that are important to their website. If they are unable to do so, they can take the help of Google AdWords. Phrases can be used as well.
This is a technique that is the most popular because most people find what they are looking for on the internet using search engines.
To generate website traffic, you need to consider search engine optimization which means researching good quality keywords with a high KEI ratio (lots of search volume versus little competition), including these keywords in your title, in bold near the top of your page and scattered throughout your article or web page making up approximately 12-15% of your content.
By doing so, your website will get a higher ranking in search engines and will be viewed by more users which will ultimately lead to an increase in the traffic received by your website. You can use SEO tools such as Semrush that can help you in increasing your online visibility. Activate a Semrush free trial and try it for free without paying any penny.
In addition to that, it is also important to regularly update the website. This will enhance your website’s reputation and people will come back every day to read new information.
Participate in Forums and Boards:
Website traffic promotion is made easy if you can take part in different discussions held on certain message boards. These message boards should be related to the niche you are dealing with or a particular topic that is significant on your website. If you can give valuable opinions, chances are that regular posters will show an interest.
Once you notice interest, make sure to include a URL to your website at the end of every comment. This website traffic promotion tactic should be carried out carefully. That being said, website owners should refrain from out and out product promotion. This is against the rules and will get them into trouble with the message board administrators.
Article Marketing:
The first traffic generation secret we want to look at is article marketing. To get the best results from your article marketing, you should look for article directories with a high page ranking.
These are the article directories that Google loves and if you post your articles to these sites you will be a lot more successful in achieving top search results with your articles. One of these article directories that you want to target is EzineArticles, another one is Go Articles.
Build Quality Links:
Link building is a good website traffic promotion tactic as well. By launching a campaign for this purpose, you will be able to tie up with popular websites, further adding to website traffic levels.
Link building is made possible through social bookmarking websites, forum posting, and commenting on blog posts.
Write Blogs:
Blog writing is an easy and efficient way to increase website traffic. Recently, blog sites have started offering to advertise, free of cost to bloggers interested in writing articles.
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When blog writers are given a chance to write articles on topics that affect them, website traffic promotion is made more efficient. Joining popular blog networks is also recommended as it offers similar benefits.
Socialize:
Basic socializing can lead to a significant increase in website traffic. Website owners should visit social networking websites like Orkut, Facebook, Twitter, and MySpace. Social bookmarking sites are always beneficial as well. With the help of Instagram followers, you can easily grow your business and personal brand.
Pay per Click Advertising:
Generating website traffic with pay-per-click advertising is an easier method of gaining search engine traffic to your website and your ranking is based on a mixture of the relevance of your web page to your keywords as well as the amount you are prepared to bid.
The secret of website traffic generation using pay-per-click advertising is to include your primary keyword in your title as well as a negative qualifier to help weed out people who will not really be interested in what you have to offer.
Your pay-per-click ad should also include features and benefits to encourage the reader to click through to your landing page.
Offline Advertising:
Offline advertising is a website traffic generating secret – it is something that many internet marketers overlook in their traffic generation efforts but one which can provide good results.
Offline advertising includes creating T-shirts and peak caps with your URL and slogan on, getting pens with your URL on and leaving these in places where they will be found and used, as well as distributing business cards with your URL on.
Post New and Quality Content:
The search engines will provide you with free traffic to your site if it provides more valuable content, products, or services than your competitors’ websites. If your website does not provide any value, the search engines will ignore it.
Websites that publish new information regularly often get more website traffic free than those that don’t.
Be sure to update your website with new blog posts, articles, comments, and discussions. Because of this online activity, your website rankings improve, creating more awareness of your product and service.
Video Marketing:
Another very powerful and effective way to increase free website traffic is video marketing. YouTube is the second largest search engine and with the easy-to-use technology available on tablet computers and mobile phones you can make a video and get it online easily and quickly.
Conclusion:
In conclusion, some of the best website traffic generation methods include article marketing, search engine optimization, pay-per-click advertising, and offline marketing.
To get the best results from these, you need to use them in the right way which means distributing your articles through the right sources, using good keywords in your search engine optimization efforts, using keywords and negative qualifiers in your pay per click advertising, and making full use of offline traffic generating techniques.
ABOUT AUTHOR:
Hey,
I am Shubham Chopra, founder of Marketing Savior and an exuberant content creator with a great zest for providing insightful reviews about digital products that will help startups & SMEs penetrate the online world easily.
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