People in all spheres are dreaming that very soon the pandemic will be totally put to an end. But it hasn’t happened yet. All kinds of business sectors continue to struggle, including hotels and resorts. This is a new reality in which we live. There are different dates for the full resumption of the tourist segment in the world. But whether it will be 2023 or 2025, no one knows. That is why all we have to do is to adjust to modern conditions of life.
If you own a top-quality hotel or resort, you need to think about some changes in the luxury resort marketing of your business. Make a work plan for 6 months with goals and specific tasks to achieve them. But remember to react quickly to changes. To do this, it is important to study the behavior of your target audience, adjusting to their needs. It is important to have a flexible cancellation strategy because people are still worried about whether their trip will take place. And they will book their winter holidays at a facility where they can get their money back in case of cancellation.
Dialogue with clients is incredibly important nowadays. Ignorance, misinformation, lack of facts are always about fear and about the fact that guests will not come to you. And they will choose a competitor who is calm and predictable.
Guest safety has become a must in content strategy and across all marketing channels. Your potential customers are worried about the safety of the property, how well sanitary measures are observed there. Think of the pictures that present your hotel on different channels (website, apps, etc.) Photos with an overcrowded hotel will negatively affect the opinion of your hotel. Convince people that you do everything to achieve social distancing they are looking for so hard right now.
Your target audience will be interested in a video, even filmed on a phone: a couple of minutes of a video about an updated menu, 30 seconds on how to get to the hotel from a bus stop, 3 minutes on how children and a nanny are having a great time at the hotel. Do not forget about YouTube. This is a channel where the competition among hospitality objects is pretty low. But with the proper work, you can achieve great results.
Mobile devices are dominating. This is already over 50% of the traffic. And the numbers are growing. Develop a responsive website. Conduct a usability audit of the site, taking into account the usability of mobile devices. If your website doesn’t work fast enough, you lose 50% of the guests. Remember that it is not enough to describe the services you provide in your hotel or resort. Guests and search engines expect traffic generating pages from you with videos, photos, tables, lists, presentations, and reviews.
According to the ComboApp tourism marketing agency, a blog on the site today is a necessary element to attract more people. Be useful to your guests, become an expert in experiences, leisure, and business travel. A blog will bring you, users, from search engines. Even one post per week will be a plus for your promotion.
