It’s hard to deny how important and successful email marketing can be. With a little bit of money, you can reach a large customer base and see a huge return on your investment.
Sending an email is beneficial to the customers, as they have to do very little, but are still informed about special offers or sales you have going on. It’s a win-win strategy for everyone.
Integrating Email with Other Campaigns
While email can get you in touch with customers and create sales, combining it with other marketing campaigns can increase your reach. Instead of using email marketing as an isolated tool, integrate it with other campaigns.
Below are some of the ways to accomplish that task.
- Emails with Direct Mail
If you’re looking for ways to combine digital marketing with traditional marketing, then integrating email and direct mailers is the best way to do that. Both options can inform customers about any specials or sales that you might be having, and they can instill a sense of urgency.
The great thing about using both of these mediums is that you will reach a wider customer base.
Both email and direct mailers can be sent to a specific demographic or geographic region. Thus, you can ensure that you are targeting your ideal customer.
You can even tailor your campaign to a select few, making them feel special and valued to receive your invitation. That could be enough to get them to act on your offer.
Another strategy you might consider using direct mail is targeting customers who opened your emails but didn’t click on any links or convert them into a sale. This can be a great follow-up to remind them of what you have to offer and get them interested in checking out your products.
You can also do the reverse: send an email after sending a direct mailer to spark their interest.
- Emails and Display Advertising
The internet is such an amazing place. It is able to track and retain so much valuable data, and you are able to use that to your advantage.
When you pair emails with display advertising, you have the ability to keep customers engaged and your products at the forefront of their minds. By uploading your mailing list to certain sites, you can create targeted display advertising.
This gives you the opportunity to eliminate wasted display impressions and track how many conversions the email and display advertising get. You may find that customers who receive both emails and display advertising have a higher conversion rate—and that can lead to more sales.
- Email and Social Media
Studies have shown that emails that include social media get better results. It has been shown that more than 60% of the top B2B marketers use this integration. Putting these two campaigns together can be incredibly easy.
Some of the ways you can do this include adding social sharing buttons to your emails. The less work customers have to do to share your information, the more inclined they will be to spread your message.
You can also send emails based on the insights you get from social media. When a customer mentions you on social media, send them a follow-up email.
Using analytics, you should be able to track who is mentioning you the most, and you can reward them for their loyalty with special offers or sales.
You might also consider using social media to grow your email list. You can place a call-to-action on any of your social sites and give people an incentive to sign up. This could be special offers or unique and targeted information about your company. No matter what you offer, make sure it’s appealing to customers.
- Email and Your Blog
If you’re doing your marketing right, then you should have a blog that offers customers valuable content. To get more people interested and reading your blog, consider integrating it with your email.
This can include encouraging them to sign up through the RSS feed or by email. Both options will give them the opportunity to read your posts.
In addition, you might also consider sending out snippets or teasers from your blog in your email newsletter. This will give customers a chance to see what you have to offer and may encourage them to visit your site to learn more.
Once there, they may spend some time looking around or buying your products.
The Benefits of Diversifying Your Marketing Campaigns
Email is a great and inexpensive way to stay in touch with your customers. While you may find success with the emails you send, if you diversify and integrate email with other strategies, you may find that your reach and sales increase.
You have a lot of options to accomplish this task, and trying a few or all of these may get you a return on your investment.
Not only will this keep you in your current customers’ minds, but it may be a good way to attract new ones as well. The more people see your business information and logo, the more inclined they will be to check out what you have to offer. It will take some time and effort, but it could pay off in the long run.
