As we all know, Instagram is a famous photo-sharing platform worldwide. Millions of photos are uploaded daily on Instagram. You can follow the five simple steps below to expand your business using Instagram as a marketing platform.
Everyone wants some discount on their favorite products. But they have to wait for some special occasions like Black Friday, Christmas, etc. That would be the old style of promotion. Instead, you can give out free coupons to your instagram followers by conducting competitions on your website from time to time, by this you will get a number of customers trying to grab one coupon so that they can avail themselves of some cool products at a cheaper price.
1. Keep your brand logo as the profile picture
You can hire anyone to design a dashing logo for your brand and use that as your profile picture on Instagram. By doing this, you would start to gain the trust of your followers. In the beginning, it will take some time for people to trust your brand. But as time goes on you will get a good response. Follow the same in all your social media accounts. By this, your brand will be established in your customers’ minds. Without trust, you cannot do any business.
2. Instagram Badges
You can use Instagram badges to link your Instagram account with Facebook, YouTube, Pinterest, and Twitter. This will help your customers around the globe learn your brand’s story and what’s new in store for them.
3. Plan and Post on Instagram
Never post random images on your brand’s page because this is the main source of traffic to your website. This will also increase the number of people engaging on your website. If you post random and useless images, then it could be annoying to a few customers. Always select a suitable image, thinking that if you are a customer and would like such an image from your favourite company to be sent to you.
4. Posting Offers
Everyone wants some discount on their favourite products. But they have to wait for some special occasions like Black Friday, Christmas, etc. That would be the old style of promotion. Instead, you can give out free coupons to your followers by conducting competitions on your website from time to time, by this you will get a number of customers trying to grab one coupon so that they can avail of some cool products at a cheaper price.
5. Sharing Love With Customers
By doing this, you are promoting your brand offline to customers. You can also reward your recurring customers with some special deals. All these things will make a greater impact on the company because your customers will share them on their social media accounts, which will surely bring in more customers for your Instagram.
You can also reward your recurring customers with special deals. All these things will have a greater impact on the company because your customers will share them on their social media accounts, which will surely bring in more customers for your company.
There is no end road for any product unless the marketing strategy is bad. There are several other ways to improve your business using Instagram.
Some people suggest using software to monitor Instagram’s activity. In case you’re too busy building followers using conventional manual methods, you can also try an automatic liker for Instagram.
Otherwise, use an Instagram bot and sit back; it will do the job for you.
If you run your core business on a PC, you should know that Instagram can be run on your computer, not just your Smartphone, so definitely check that option out.
Conduct a group chats on Instagram. Instagram provides you with a feature (merchant) that allows you to chat directly with customers and get feedback. Also, engage your customers in discussions, which will improve your brand’s online presence.
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