It was very clear from the start—your vision on changing the world, making life more comfortable for people, and becoming a better version of yourself as an entrepreneur. Months and even years of hard work have finally put together all the pieces of concepts and business frameworks you have in mind. You’ve chosen the right partners to work with you, as your values perfectly matched. The website seems fine now, and the back-end support is ready to manage all incoming traffic and sign-ups. So, there it is, your start-up is born.
While most business launches fail, you still took the risk and are ready to bring value to the world. But, how do you introduce your new venture to people? Here are five ways to build buzz for your business:
1. Tell The Story
How do you start? Little exciting details about your start-up can stir people’s imagination. Once the imagination has gone wild, they won’t be able to help themselves from coming back to your webpage to see if they got their theories correct. But, don’t go overboard that it overshadows your product’s purpose.
You can maximize the power of blogs to highlight your beginning and why you decided to push through with your idea. This doesn’t have to be centered on yourself. Instead, it has to build the foundation for an authentic relationship with your target segment. The story must be unique, yes, but most importantly, it has to be relatable and relevant for your niche.
You’ve told your story, and what’s next? Get someone to talk about it as well. Could it be influencers, a PR, or a media company? If you live in the Birmingham area, research on reviews online for a reputable Birmingham advertising agency to choose one that suits your company. Your prospects all sound great, but you can maximize first the power of your network. Let some friends, relatives, or ex-colleagues share about your business. You may also converse with fellow entrepreneurs.
2. Own Your Words
What’s that one word or phrase you want people to associate with your business? You have to decide on your brand positioning. It must be a clear-cut statement telling your customers what’s in it for them or the main benefits they’ll be getting from buying from you. Powerful positioning makes a brand and business timeless and almost irreplaceable in the prospects’ minds.
Another side of owning words is owning keywords. In a world where search engines rule and rank brands, you have to be equipped with a list of all terms and phrases highly related to your brand. You can use tools from the web to find the keywords that are sending in traffic. You may also check hashtags or related search results on social media to develop your keyword list.
3. Identify the Platform
Personalized marketing is still the most significant. If the communication is too generic, the customers will not appreciate it. But, where do you place these customized messages? The digital space presents many options for entrepreneurs to tap: there’s social media, email marketing, vlogs and videos, and many more. The platform that you’re going to use must match the personality of your start-up and clients.
You don’t have to create all sorts of social media pages and leave them with just two to five outdated posts after a while. The end-users must always be at the core of your mind. How do they use the web? What’s their primary source of information? Are they tech-savvy and social media enthusiasts, or do they get too overwhelmed with many dance videos and photo filters on the web that they prefer to skim through their email inboxes for product guides? Think about these, and the marketing platform problem is solved.
4. Give Some Freebies
Who doesn’t want a few good treats? Some promotional merchandise like clothing, technology accessories, or drinkware can help with brand exposure and give a positive impression about your start-up. You may also provide discounts for the first 100 customers who signed up, a free 30- day trial on your new trading app, or free two courses on your online learning website. Combine these with your knowledge of influencer marketing, and you have the perfect combination for the hype you need for your business.
These could be the first official meet-up of your product and customers, so make sure that it sounds exciting enough to encourage trial. Once they have experienced your product first-hand and are satisfied with it, you just got yourself a client base!
A revolutionary service or product cannot sell itself alone. The market is just too saturated by promises of “here’s the next big thing in making your life easier,” so you must stand out from the clutter. For you to grow and thrive in the business world where attention is the currency, you have to talk about your business and get a lot of people talking about it in the long run.