Website traffic is the lifeblood of small businesses. However, if your website is new, it may not get many visitors. There are plenty of ways to increase traffic, from posting link-worthy content to building a strong online presence.
Take website content, for example. When done right, content marketing can boost your visibility in search results and increase domain authority. This translates into more traffic and sales.
Content marketing should be a priority if you’re wondering how to make your website popular. Pay-per-click advertising and social media marketing can help, too.
But you can’t simply publish many posts and buy advertising space to increase website traffic. Having a strategy in place is critical.
Not sure where to start? Don’t worry — we’ve got you covered. Use these strategies to get your site noticed!
1. Know Your Keywords
Search engine optimization, or SEO, starts with keyword research.
Simply put, you must optimize your website for the terms prospective clients use when looking up products or information in your niche.
For best results, use long-tail keywords. If you own a local business, try to include the name of your city or state in the targeted keywords and key phrases.
Long-term keywords include three or more words, like “vegan pizza delivery” or “vegan pizza delivery in Orlando.”
These terms have less competition and higher search volume compared to short-tail keywords. By placing them strategically throughout your website, you’ll find it easier to reach the target audience.
Ideally, include your keywords in blog posts, titles, pages, and metadata. Use the Google Adwords Keyword Tool to identify long-tail keywords related to your business.
2. Refresh and Repurpose Old Content
Next, refresh old content by adding your keywords. Try to include recent facts, statistics, or events.
Google prefers website content that is fresh and new. Use recent references, add new sections, and rewrite headlines to make them more appealing.
Consider repurposing older articles and blog posts.
For example, you could turn them into videos, infographics, eBooks, or online courses. This way, your website content will be more diverse and appeal to a larger audience.
3. Switch to a Responsive Design
Mobile traffic accounts for about half of the global eCommerce revenue.
Furthermore, about 16% of Americans only use their smartphones to surf the web. This number is expected to increase by 3% over the next two years.
Having a responsive design is essential to SEO. You miss out on potential customers and sales if your website doesn’t load on mobile devices.
Depending on your budget, you can hire a web design agency to make your site responsive or do it yourself.
Most WordPress themes nowadays are responsive, so that’s an option to consider. It takes minutes to install one. See this guide from Corberry.com to find out more about the importance of mobile-friendly design and other SEO tactics.
4. Leverage Influencer Collaborations
Influencer marketing involves partnering with individuals with a significant following and influence within your niche.
By partnering with influencers relevant to your industry, you tap into their audience base, gaining exposure and credibility.
Collaborations could include sponsored posts, product reviews, or endorsements. Their endorsement and promotion of your brand can drive substantial traffic to your site as their followers trust your recommendations.
5. Implement On-Page SEO Techniques
On-page SEO encompasses various strategies beyond keyword optimization.
It involves optimizing elements directly on your website to improve search engine rankings and user experience. This includes optimizing meta descriptions, title tags, and URLs with relevant keywords.
Additionally, structuring your content with headers (H1, H2, etc.) and incorporating internal linking helps search engines understand your content better, improving its readability and navigation.
6. Harness the Power of Email Marketing
Email marketing remains a potent tool for driving traffic to your website.
Build an email list of subscribers interested in your offerings and regularly send engaging newsletters, promotions, and updates.
Personalization plays a key role here—tailoring content based on subscriber preferences increases open rates and click-throughs, directing traffic to your site for more information or offers.
7. Engage in Guest Blogging
Guest blogging involves creating content for other websites within your niche.
By contributing high-quality articles to reputable platforms, you showcase your expertise and tap into their audience.
Through these posts, you can include backlinks to your website, driving referral traffic and enhancing your site’s credibility and authority in the eyes of search engines.
8. Optimize Site Loading Speed
Website speed is crucial for user experience and SEO.
Optimizing your site’s loading speed involves several strategies, including compressing images, enabling browser caching, and utilizing content delivery networks (CDNs).
A fast-loading website keeps visitors engaged and positively impacts search engine rankings, as search engines prioritize sites that offer a seamless user experience.
9. Analyze and Adapt
Regularly analyzing website metrics using tools like Google Analytics is essential.
Understanding user behaviour, popular content, and traffic sources enables you to refine your strategies.
Identifying what works best helps you adapt to evolving trends, preferences, and algorithms, ensuring your website stays relevant and appealing to your audience.
10. Get More Tips on How to Make Your Website Popular
Are you still wondering how to make your website popular?
Publish quality content daily or every other day, stay active on social media, and engage with your audience online. Consider launching an advertising campaign on Facebook or Google while improving on-site SEO.
The key is to strike the right balance between organic and paid traffic. Remember that SEO is an ongoing process; you must constantly improve your website.
Browse the rest of our blog for other strategies to increase traffic! We’ll show you how to make your content go viral, maximize your SEO efforts, and more.
