Enterprises must adopt new technologies effectively in today’s eCommerce business. As eCommerce industry is changing at a fast pace. There are various platforms like Magento, Shopify, BigCommerce, WooCommerce and many others that can be used by businesses for building an eCommerce website.
Amongst all, Magento powers around 1.2% site. Magento is popular amongst merchants because of the extensive set of functionality and out-of-the-box features it offers.
Here’s a list of reasons why Magento should be your choice:
1. Free and open-source software
Magento is an open-source platform is one of the reasons why it is the most popular eCommerce platform amongst developers. Business owners get complete control over the functionality. They can add functionality they want on their store by simply creating a custom module and install it to the online store. It offers smooth & flexible shopping experience for customers.
2. Magento Community
The Magento Community’s dedication is one of the primary reasons Magento for eCommerce has a strong position amongst its competitors. This massive community includes committed developers, programmers, bloggers, project managers, product managers, CEOs, and others worldwide professionals that support and collaborate with the Magento Community daily.
The Magento Community such as Magento stack exchange helps you find answers if you have any question regarding Magento. If you’re a developer and have trouble with your Magento eCommerce website, you can always rely on the community to assist you by offering appropriate instructions and remedies. It is a secure platform that is also quick, owing to continuous upgrades that meet the demands of end-users.
3. Ease of Implementation
Increase your online store efficiency is important during this time of competitive ecommerce market landscape. Magento enables you to integrate various third-party services such as payment gateways, database applications, shipping, and order tracking, many others. Enterprise Resource Planning (ERP), Accounting, Product Information Management and marketing automation systems are supported by Magento APIs. Merchants are opting for magento development services for Magento integration and advance their store for the customers.
4. SEO friendly
Magento is a search engine optimization-friendly platform. It helps you improve visibility on search engines. By offering various features like setting meta title and meta description, adding sitemap, generating product schemas, category page optimization, page titles, customizable H1 tags and many more.
5. Adaptability
Magento eCommerce platform allows developers to be in charge. As a developer, you have total control over your eCommerce website’s functionality.
Magento developers can create a unique and beautiful user experience/frontend based on various device access at any time. Magento also allows you to customize the Magento web store’s backend to match your individual needs. What’s more, regular Magento version upgrades keep your store up to date and make it user-friendly.
You may also control the interfaces and processing capabilities of the leading solutions of an eCommerce website using Magento.
6. Magento as a CMS
Magento offers an aesthetically beautiful admin interface, marketing tools and catalog management. It makes customization easy to match the business needs. For promotions, it gives advanced control to the business owners.
Merchants and developers may also utilize the CMS’s single and user-friendly admin interface to handle their merchandise, billings, and customer information. Hence, it makes it easy to manage the most complex eCommerce stores.
7. Reporting and Analytics
You can effortlessly get default Magento reports such as:
- Sales report – This report includes information related to invoices, tax, refunds, coupons, orders and even the PayPal settlement report.
- Marketing report – Through this report you get in-depth insights about available products in cart, abandoned carts, problems with the newsletter and much more.
- Customer report – This report puts light on the things like current total number of orders, orders per customer and new accounts of new customers.
- Products report – This report has 5 components such as tagged products, low supplied products and bestsellers.
Apart from this, there are various technical features like configuration, highly informative dashboards like sales dashboards, customer dashboards and product dashboards that are in-built.
8. Extraordinary Assistance
All year long, Magento as a platform receives essential security, stability, and support updates. The active community and developers contribute to the platform’s improved customer experience, ensuring that Magento meets the highest eCommerce standards. This is reflected in the forum, making it easier, faster, and more smooth to use as an eCommerce platform with which you are always protected.
Conclusion: Why use Magento 2?
Magento checks all the boxes of the necessity checklist for an active eCommerce website, from community to outstanding service, from multitasking to flexibility. When it comes to small, medium, or enterprise-level businesses, Magento attracts a lot of interest from merchants and developers. E-retailers enjoy it since it allows them to accomplish nearly anything based on the customer’s demands. Companies must adapt effectively in today’s eCommerce business, a fast-paced and quickly changing eCommerce platform for their website.
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Author Bio: Vishal Lakhani
CEO and Magento Solution Specialist at Rock Technolabs with over 10+ years of experience in eCommerce. Apart from blogging and playing with Magento, he loves to read, travel, and learn new technologies that help make the development process easier and more appealing to clients.
