As the demand for streaming video content continues to grow, so does the importance of choosing the right smart TV platform. While Android TV, webOS, Tizen, Roku TV, and Apple TV are the most common platforms, there are additional options available, such as tvOS for Apple TV. TvOS development enables developers to create apps and games specifically designed for the Apple TV, taking advantage of its unique features and capabilities.
When choosing a smart TV platform, it’s important to consider specific factors, including multimedia needs, compatibility with other devices in the household, and support for the streaming platforms of choice. Each platform has its advantages and limitations, so it’s important to research the platform thoroughly before making a decision.
What TV platforms are there?
Smart TV platforms are the operating systems that enable smart TVs to access streaming services, apps, and other features. The five leading platforms are Android TV, webOS, Tizen, Roku TV, and Apple TV. Android TV, based on Android OS, is widely used by TV brands such as Sony, Philips, and Panasonic. webOS is a proprietary platform by LG that provides seamless integration with LG’s ThinQ AI system. Tizen is Samsung’s proprietary platform and supports streaming services and voice assistants like Alexa and Google Assistant. Roku TV, used by TCL and other brands, offers a simple interface and an extensive app library. Apple TV, used by LG, Samsung, and other brands, provides access to the Apple TV app, Siri voice control, and AirPlay screen casting. Many TV manufacturers also develop their proprietary smart TV platforms.
Apple TV
Apple TV is a smart TV platform that provides seamless integration with Apple devices and services. The platform is compatible with a range of TV models, including those by LG, Samsung, Sony, and Vizio, running the Apple TV app. Apple TV supports voice control via Apple Siri and screen casting via AirPlay and AirPlay 2.
With Apple TV, users can stream content from their iPhone, iPad, or Mac to their TV via AirPlay or AirPlay 2 on select devices. AirPlay allows wireless streaming of all types of content from Apple devices, including music and video.
The Apple TV app provides access to a variety of streaming services and content purchased from iTunes. Apple has partnered with a long list of third-party platforms to deliver the TV app to new audiences, including Roku, Amazon Fire TV, Samsung, Sony, and LG.
Apple Siri provides voice control for Apple TV, allowing users to navigate the interface and search for content using voice commands. Users can also use Siri to control smart home devices that are compatible with Apple’s HomeKit.
Overall, Apple TV is an ideal platform for those who own Apple devices and want seamless integration with their TV. With AirPlay, AirPlay 2, and Siri voice control, Apple TV provides a simple and convenient way to stream content from Apple devices to the TV.
Android TV
Android TV is a smart TV platform that has gained popularity for its flexibility and wide range of features. The platform is used by several TV brands, including Sony, Philips, Panasonic, Sharp, and Hisense.
Android TV provides access to a vast array of streaming services and apps, including Netflix, Amazon Prime Video, Hulu, YouTube, and more. It also features the Google Play Store, where users can download additional apps, games, and other content.
Android TV’s user interface is customizable and intuitive, allowing users to access content quickly and easily. The platform also features contextual voice control with Google Assistant, enabling users to control their TV and connected devices with voice commands.
Additionally, Android TV has Chromecast built-in, allowing users to stream video or audio content from their Android devices easily. With Chromecast, users can cast content from thousands of apps directly to their TV.
Some popular Android TV models include:
- Sony X900H
- Philips OLED 804
- Panasonic HZ2000
- Sharp Aquos LC-70LE845U
- Hisense H9G Quantum
Overall, Android TV is an excellent platform for those who want a flexible, customizable, and feature-rich smart TV experience.
LG webOS
LG webOS is a proprietary platform developed by LG Electronics for its smart TVs. LG webOS is available on LG TV models and provides seamless integration with LG’s ThinQ AI system. The platform features contextual voice control with Google Assistant, enabling users to control the TV and compatible smart home devices with voice commands.
LG webOS offers support for popular streaming services, including Netflix, Amazon Prime Video, and YouTube, as well as a range of other streaming apps. Additionally, LG TVs have Freeview Play in the UK, providing access to catch-up TV services.
Some popular LG TV models that use webOS include:
- LG OLED CX
- LG NanoCell 90
- LG OLED GX
- LG 4K UHD UN8500
Overall, LG webOS is an excellent platform for LG TV users who want a clean, customizable, and feature-rich interface. With its intuitive interface and support for popular streaming services, LG webOS provides a convenient and enjoyable smart TV experience.
Roku TV
Roku TV is a smart TV platform that is known for its simplicity and extensive app library. Roku TV is used by several TV brands, including TCL, Hisense, RCA, Element TV, and many others.
The platform provides access to a vast library of streaming services and apps, including Netflix, Hulu, Amazon Prime Video, HBO Max, and many others. It also features Roku Channel, a free streaming service with a range of movies, TV shows, and live news.
Roku TV’s user interface is simple and easy to navigate, making it an excellent choice for users who prefer a straightforward and uncomplicated smart TV experience. The platform also features voice control with Roku voice search, enabling users to search for content using their voice.
Additionally, Roku TV supports screen casting via compatible apps on Android and Windows 10, allowing users to display their mobile device screen on the TV wirelessly.
Some popular Roku TV models include:
- TCL 6-Series
- Hisense R6
- Insignia NS-50DF710NA21
- Element E4SFT5017
Overall, Roku TV is an excellent platform for users who want a simple, easy-to-use smart TV experience with access to a vast library of streaming services and apps. With its intuitive user interface and voice control, Roku TV provides a convenient and enjoyable smart TV experience.
Samsung Tizen
Samsung Tizen is a proprietary smart TV platform developed by Samsung for its smart TVs. The platform provides a seamless user experience and supports a wide range of streaming services and apps.
Samsung Tizen is available on Samsung TV models and provides extensive support for popular streaming services, including Netflix, Amazon Prime Video, Hulu, and many others. The platform also features the new Apple TV app, providing access to Apple’s library of movies and TV shows.
Samsung Tizen’s user interface is intuitive and customizable, allowing users to access content easily and quickly. The platform also supports contextual voice control with Bixby, enabling users to control their TV and connected devices with voice commands.
Additionally, Samsung Tizen supports screen casting via compatible apps on Android and Windows 10, allowing users to cast their mobile device screen on the TV wirelessly.
Some popular Samsung Tizen TV models include:
- Samsung QLED Q90T
- Samsung Crystal UHD TU8000
- Samsung QLED Q70T
- Samsung The Frame
Overall, Samsung Tizen is an excellent platform for Samsung TV users who want a seamless, feature-rich smart TV experience. With its intuitive user interface and extensive app library, Samsung Tizen provides a convenient and enjoyable smart TV experience.
Amazon Fire TV
Amazon Fire TV is a smart TV platform developed by Amazon that provides access to a wide range of streaming services and apps. The platform is available on smart TVs that are part of the Amazon Fire TV Edition, such as Toshiba and Insignia.
Amazon Fire TV’s extensive app library includes popular streaming services like Netflix, Amazon Prime Video, Hulu, and many others. The platform also features Alexa, Amazon’s voice assistant, which enables users to control their TV and connected devices with voice commands.
Amazon Fire TV’s user interface is straightforward and easy to navigate, and the platform provides users with a seamless smart TV experience. The platform also supports contextual voice control, enabling users to search for content and control their TV using their voice.
Additionally, Amazon Fire TV supports screen casting via compatible apps on Android and Windows 11, allowing users to display their mobile device screen on the TV wirelessly.
Some popular Amazon Fire TV Edition TV models include:
- Toshiba 4K UHD Smart TV – Fire TV Edition
- Insignia 50-inch Smart 4K UHD – Fire TV Edition
- Westinghouse 50-inch Smart 4K UHD – Fire TV Edition
Overall, Amazon Fire TV is an excellent platform for users who want a seamless, feature-rich smart TV experience with access to a vast library of streaming services and apps. With its intuitive user interface, Alexa voice control, and screen casting capabilities, Amazon Fire TV provides a convenient and enjoyable smart TV experience.
Conclusion
Choosing a smart TV platform is a critical decision that requires careful consideration of your multimedia needs, compatibility with other devices in your household, and support for your preferred streaming platforms. Smart TV platforms have evolved significantly over the years, and they have become fully fledged multimedia machines with capabilities such as streaming 4K content, voice control, and seamless integration with smart homes. The choice of the best platform can be overwhelming, considering the fragmented and complex nature of the smart TV market.
