If you own a business, it’s essential to ensure your website is as simple to use and operate for many potential customers as possible. That’s why you may find the need to implement a localization strategy. One way to accomplish that is through website localization.
Website localization is the process of adapting the content of your website to different languages and cultures. To do it, you can create separate pages and content for each country or create a single page with some universal sections specific to each country. Website localization is a great way to ensure that your marketing efforts reach their full potential while lowering production costs. There are several other ways that you can benefit from localizing your websites.
That said, keep reading to learn about the advantages of localizing your business website.
1. Reach A Global Audience
When growing your business, remember that a global audience is more than just the people who might buy your product or service. An international audience also includes people who can assist you in expanding your business.
Thus, if your company is based in the United States, it must be able to reach customers from other countries. And that’s where website localization comes into play. You can ensure that the content on your website is relevant to each region and culture in which your company operates by localizing it.
When localizing your website, the most critical step is to ensure that it’s localized for the audience you want to reach. It is accomplished by including language support, which allows users from various countries to interact with and understand the site and translate it into their native language. This method will make them feel more connected to what you offer and feel like they’re a part of the community.
In essence, with a website localization strategy, your business will benefit not only from having a globally-focused website, but you’ll also be able to reach your target audience who wouldn’t otherwise know about your business due to their country of origin.
2. Increase Customer Engagement
In recent years, businesses have placed a high priority on increasing customer engagement and retention. The cost of acquiring new customers is significantly higher than retaining existing ones. For example, the average customer acquisition cost for a small e-commerce business is around USD$87. It’s also worth noting that as your company grows, customer acquisition costs will also increase.
Fortunately, a website localization strategy can help increase customer engagement and retain existing customers. Since internet users can now access websites from anywhere in the world, most anticipate that local businesses will have a global presence on social media and other online platforms. That said, you’ll have more options for potential customers looking for your business in their area or region if you localize your website.
In particular, this allows them to quickly search for products or services on your company’s website. It’ll also encourage them to return and interact with your brand more.
3. Improve Conversion Rates
When it comes to increasing conversion rates, localizing your website is essential. People are more likely to purchase when they believe they’re getting the best deal possible. And if you can offer them a local, authentic version of your product or service, you’ll be more likely to persuade them to purchase from your company.
Thus, if you want to increase your conversion rates, one of the best things you can do is localize your website. Localizing your website will help ensure that you’re reaching the right audience and that your brand is visible to them as the world becomes more connected and digital. Additionally, by providing a personalized experience for each website visitor, you can boost conversion rates and raise brand awareness.
In essence, simply creating a website and hoping that people will find it is insufficient. To improve conversions, you must work hard to market your site and attract customers from other parts of the world. And the good news is that a localization strategy can help you achieve that.
4. Create A User-Friendly Experience
The average person uses their smartphone for about 1.5 hours per day. Additionally, many people prefer to use their smartphones when browsing for entertainment, reading certain information, and buying online. And that’s why many businesses recognize the need to provide a user-friendly experience for internet users.
Accordingly, localizing your website is another excellent way to ensure customers can easily access it. If they live in different states or countries, a localized website can make it easier for them to find and purchase your products. You can accomplish this strategy by creating content to help them navigate your company’s website on mobile devices.
Conclusion
Overall, website localization is a great way for companies to increase the discoverability of their online presence, increase conversions, and generate more revenue. Localizing your products and services is often the best option if you operate a business that deals with the public.
