Real estate is a highly visual business, and that means it’s also highly social. You can’t just throw up a website and expect people to buy houses from you. Instead, it would be best to use all the tools at your disposal to reach as many potential clients as possible in all the right places.
Social media is an excellent way for real estate agents to connect with potential clients and create a personal brand that entices more people to buy houses from them. However, creating an account on every social media platform and posting once in a blue moon isn’t enough.
You need to optimize your strategy and ensure these platforms always work for you. Follow these tips, and you’ll crush the social media game as a real estate agent:
1. Create a Cohesive Strategy
An essential step in crushing social media is to create a cohesive strategy for all your official accounts. You don’t want to copy and paste the same content to two different platforms. Instead, have a good idea of what you want to post, who you want to reach, and where you want to get them.
Make sure you have a firm idea of your target market and focus your efforts on the platforms they are most likely to be on.
2. Use Video Marketing
Not only is video marketing the most visual form of marketing, but real estate agents have been using it for decades. People love watching houses and neighborhoods videos, which is quickly done through online video marketing.
With platforms like YouTube and Facebook allowing real estate agents to add a video to their posts, you can easily reach large audiences with high-quality videos. If you’re not a video expert, don’t worry. You don’t need fancy equipment or experience to make a great video.
Instead, keep it simple and focus on the message you want to convey. You can easily create a video using a phone or laptop and some free editing software.
3. Create Great Content
When creating great content, one must not always post random sales, properties, and events. Instead, you must create engaging posts with valuable information your followers will appreciate and remember. While it’s vital to post sales and events occasionally, you also need to post things like blog posts, top real estate agent tips, and more.
This will help you build a brand that people trust and recognize. It’s also an excellent way to build a long-term relationship with potential clients and make it more likely that they’ll call you when they’re ready to buy a house.
4. Utilize Influencer Marketing
With the rise of social media marketing, it’s become more accessible than ever to partner with influencers in your real estate niche and create mutually beneficial relationships. Influencers are people with large followings who trust the advice and recommendations they provide.
Partnering with influencer is a great way to boost your brand and drive more sales. You can create posts featuring the influencers and their recommendations for properties and neighborhoods.
You can also have them do the same for their followers. This will help drive engagement to your page and get more followers interested in your brand.
5. Build with People You Already Know.
This means you should build relationships with family and friends and get them on your side. It is easy to connect with these people and share content with your friends and family on their social media platforms.
You can also ask them to share your posts with their followers. This will help you get more followers and build a more substantial social media presence.
6. Be Consistent with Your Posts
There’s no such thing as perfect social media posts. However, it would be best if you strived to make your posts as consistent as possible. This means you need to post at the same time each day and ensure it’s compatible with your overall strategy.
It’s essential to post at hours when your target market is most likely to be on social media. You can use tools like Hootsuite to schedule your posts, so you don’t have to think about it. It’s also essential to post the same thing at the same time each day, so your followers know what to expect and when.
This will help them remember you better and engage with your posts more often.
7. Use High-Quality Graphics
This includes your posts on real estate social media. You can easily create custom graphics using online tools like Canva or Photoshop. Alternatively, you can post stock images and make sure they’re high-quality.
You also need to ensure you’re using the right pictures. This includes images that contain relevant keywords, are in high-resolution, and have a clear message. You also need to ensure that these images do not violate copyright laws.
8. Be honest and transparent.
The best real estate agents are people who are genuinely interested in helping others. Successful agents create great relationships with their clients and potential clients by being transparent and honest.
If you’re not sincere in your social media posts and interactions, you’ll lose the trust of your followers. Many people will not consider working with agents who are not honest and transparent in their work.
9. Don’t be afraid to ask for help.
You don’t have to know everything about social media before you start posting. Being open to advise and asking for help is often the best way to get the most out of your social media strategy.
Posting consistently is important, but it doesn’t guarantee that your posts will be seen by the right audience. Reaching out to other realtors and social media experts is essential to ask for their advice.
10. Stay current with technology.
As technology advances, so do social media marketing strategies. To stay relevant in the real estate industry, you need to stay up to date with the latest technology.
This means using apps like Facebook Business Manager, Instagram Business Manager, and other tools that make it easy to manage your social media accounts.
Conclusion
Real estate is highly visual, meaning it’s highly social. You must not just throw up a website and expect people to buy houses from you. Instead, it would be best to use all the tools at your disposal to reach as many potential clients as possible in all the right places.
Social media is an excellent way for real estate agents to connect with potential clients and create a personal brand that entices more people to buy houses from them. However, creating an account on every social media platform and posting once in a blue moon isn’t enough.
