People have different opinions on starting enterprise podcasting. Some would say they had it easy, while others might narrate the cost of mastering how to record a podcast remotely. The experience of starting a corporate podcast varied among hosts.
However, one truth is usually common. Every podcaster started with a plan and tried executing corporate podcast ideas. So, there can be challenges, but effective planning helps overcome them.
Check this https://www.podbean.com/enterprise/enterprise-podcast-solution for the best enterprise podcasting service. Let’s also discuss the major challenges of enterprise podcasting as we head to 2023.
How to start a podcast?
As simple as it might sound, this is the first challenge of almost every new podcaster. You start asking questions like: How to create a private podcast? How to record a podcast remotely? Or how to start an internal company podcast?
Relax! We’ve all been there, and tell you what? All you need to do is start something. Thinking about all the steps for starting a corporate podcast will only weigh you down.
Write out your corporate podcast ideas. What title would you prefer? Is it a topic you love to talk about? Just be certain that podcasting is what you want to do. One more important tip here?
Plan your time
Yes! Procrastination has proven to be a deterrent to many successful business ideas. You know what you want, but days and even months pass by, and you’re yet to make tangible progress.
So, neatly draft out a podcasting implementation plan. Check your schedule and create time to research corporate podcast ideas. Write them out and possibly record some mock episodes. Having a detailed outline of your podcasting steps keeps you on track. It’s even better when there are deadlines for each milestone.
Imposter syndrome
Another challenge of enterprise podcasting is the fear of failing. You listen to some big podcasters within your desired niche and wonder if you’ve got what it takes to compete. Often, these reasons are valid when you compare your experience and popularity.
However, that should not be the case. Starting a corporate podcast isn’t about conquering the competition. You’ll lose focus if you do that. Instead, think of creating value. Produce internal communications podcast ideas that engage the listeners’ minds.
In other words – Do your thing! Take inspiration from more successful podcasters, but don’t try copying them.
But how do you overcome imposter syndrome?
Build your self-confidence
Overcoming self-doubt stems from finding happiness in your uniqueness. Rather than making undue comparisons, think of the difference you can make in the podcasting space. Many podcast listeners are tired of old, recycled content; you can be the next big thing they want to hear.
Record your corporate podcast ideas
Getting feedback can be so encouraging. Record and share your podcasting ideas with friends and hear what they say. Work on compliments or corrections, consistently develop your speaking, and show host skills.
Mastering the podcasting technicality
Here is where many podcasters get it wrong. While starting a corporate podcast is about building your self-confidence, proper planning and delivering great content, there is a bit of technicality involved.
Hold on a minute! We’re not saying you must be tech-savvy. Just understand that apart from learning how to record a podcast, you would also need some recording & editing knowledge.
So, where do you start?
Purchase excellent podcasting equipment
Starting a corporate podcast can be as simple as purchasing a laptop, great pair of headphones and a good microphone. Those are enough to start creating internal communications podcast ideas.
Use the microphone to deliver your excellent corporate podcast ideas, the headphones to track the audio quality while recording and the laptop to manage your editing software and play the recorded podcast. That’s all, and you don’t have to break the bank to create a private podcast.
Learn the basic editing
Your internal company podcast is not complete without editing. Besides, editing is more than checking for errors. It involves the addition of the intros, outros and overall quality of the audio podcast. It is a skill and one that every podcaster must learn.
Monetization
The monetization aspect of enterprise podcasting is another challenge that podcasters experience. How possible is it to make money from hosting podcasts?
The answer? – “It’s very possible”. Besides, there are different monetization routes for enterprise podcasting. One very popular method is paid ads. Earning from subscriptions is another.
Monetization through ads
Over 38% of the US population (age 12+) listens to podcasts monthly. That’s over 120 million people playing podcasts every week.
Now, what is the significance for you as a podcaster? The podcasting space is a huge, developing one with plenty of potential to earn. Organically grow your stream numbers, and advertisers will be interested in your content.
For example, you could be getting $10 per 1000 listeners. Call it a meager figure, but it amounts to a sufficient passive income when you rank the stream numbers.
Subscriptions
Listeners love those that know how to create a private podcast with quality content. It is almost like they’ve found a source of correct and useful information. Such listeners would happily pay to continue accessing your content.
Convert your increasing listeners base to paid subscriptions. However, be sure you’re impacting value to your subscribed audience. Asides from the earning potential, subscriptions are a way to measure your podcasting growth.
Maintaining creativity
Have you ever subscribed to a podcast and later felt like it lost its creative touch that made you join in the first place? It happens almost every time. Not everyone knows how to record a podcast that maintains the same enthusiasm across the episodes.
It is usually as though the juice dried up and they are out of content. It’s a common challenge. But how do we overcome that? The first solution is listening to other podcasters within the same niche. Stay updated on the latest industry trends and never run out of ideas.
Another useful piece of advice is randomly replaying your old episodes for new insights. Also, participate in other related activities apart from podcasting. Read a book or see a movie. Just keep yourself entertained and your creative mind wide open.
Conclusion
That’s it! Enterprise podcasting poses many challenges, especially when starting a corporate podcast. Even the most experienced hosts experience little difficulties with their shows.
But what is important is understanding your reason for creating the corporate podcast ideas. Motivate yourself, be open to constant learning, use excellent podcasting equipment and continually seek ways to improve your internal communications podcast ideas.
