In the recent few years, people have become quite serious about physical fitness. Not only do they want to look good by staying in shape, but they’ve also understood that staying fit is the key to enjoying life to its fullest.
And, in this quest to stay fit, health and fitness apps have acted as reliable companions for many individuals. These Personal Training Program Design apps allow users to track their workouts, monitor calories, stay in touch with fitness experts, etc. to stay on the right track. This is the reason why the fitness app industry has witnessed sudden growth in the past few years.
According to Statista, the fitness app industry is projected to showcase an annual growth of 16.36% and reach an overall revenue of US$33.04bn by 2027. In short, users’ reliance on fitness apps has increased drastically and fitness brands must hire a dedicated fitness mobile app development company to launch their exclusive fitness apps.
To make your job easier, we have compiled a list of the top 7 features that you must integrate into your fitness app to maximize its user engagement.
So, without any further ado, let’s dive in.
1. Custom Diet Plans
As per fitness experts, attaining one’s fitness goals depends 70% on the diet and 30% on the workout regime one follows.
To ensure your users stay on the right track in their fitness journey, make sure to integrate a custom diet plan option where they can get customized diet plans based on their current physical fitness and expected goals. If you are planning to develop a nutrition app, you can also let customers get in touch with different nutrition experts and get daily diet tips to consume healthy calories.
In addition to diet plans, you can also upload recipe videos that users can follow to prepare healthy meals at their homes.
2. Gamification
The human brain has a tendency to push its limits when there’s a reward at stake. You can use this psychological order to increase your app’s user engagement. Let people compete in different fitness challenges and earn various rewards at the end.
Not only will this help you maximize your app’s engagement, but it’ll also become easier for users to find the desired motivation to achieve their fitness goals. Users can also compete with their friends in daily fitness challenges to flex in their circle and earn rewards simultaneously.
3. Social Media Integration
Speaking of flexing it in front of friends, why not equip your app with a social media share feature that users can use to share their accomplishments across different social media handles? People always prefer sharing their physical journey with friends and family.
So, with a simple social sharing button, you can let them upload their progress on social media and stay motivated. With social media integration, you can also save customers plenty of time and let them sign up using one of their social media profiles.
4. Progress Tracking
Following a fitness regime only works when users are able to track their real-time progress. If you want to launch a fitness app, it’s crucial that it must allow users to track their workouts, burned calorie status, and overall progress.
This way people will not leave their workouts in between and stay motivated to perform better the next few days. To deliver better results, you can also equip your fitness app with wearable integration. By syncing data from wearable devices and fitness trackers, users will be able to monitor their workout progress more effectively.
5. Goal Creation
When it comes to fitness, every individual has a different set of goals. While some users want to lose weight, others want to put on better muscle mass. Regardless of users’ fitness goals, your app must deliver a consistent user experience to all individuals.
To achieve this goal, make sure to integrate a dedicated goal-creation feature that lets customers set personal fitness goals for the day.
You can also utilize push notifications to remind users about their goals and send real-time alerts when they’ve remained idle for too long. Having personalized goals to achieve will keep the customers engaged and they’ll continue to come back to your app, resulting in better user engagement.
6. Geolocation Support
Many users also use fitness apps to record their runs, cycling routes, and even swimming sessions. To ensure users can track this progress accurately, your fitness app must provide geolocation support.
By integrating GPS APIs, your app will allow users to track the distance covered, average speed, chosen route, etc. The GPS integration will also let users find nearby fitness centers and Gyms so that they don’t have to miss out on their workouts, regardless of their current location.
7. Sleep Tracker
After a rigorous workout session, a night of sound sleep is what the body needs to recover properly. So, anyone following a fitness regime would want to ensure that they’re getting enough sleep every day. Again, users can also pair their apps with fitness trackers and smartwatches to track their sleep patterns more accurately.
The Bottom Line
It’s no arguing the fact that the features of a fitness app have a huge influence on its final success. If you want to launch a stand-out product, it’ll be crucial to choose the most suitable features that keep the users engaged and help them follow their fitness regimes more effectively. Of course, the above-mentioned features are only the tip of the iceberg and you can integrate a plethora of other features to maximize user retention.
