Although drop shipping is still a profitable business when done right, there’s no denying that the industry has changed massively over the last few years. With powerhouses like Amazon taking over the scene, eCommerce is becoming harder and harder.
That being said, there’s still money to be made if you know what you’re doing, which is why today we’re going to be talking you through the ten best dropshipping tricks, tips, and ideas you need to know in 2020 and beyond.
1. Use Multiple Suppliers
When you find a supplier you like, it’s easy to think that the job of finding a supplier is done and you don’t need to look anymore, but this isn’t the case. Instead, use multiple suppliers because you never know when one might drop out, and you could be left without anyone. Be prepared for the worst.
2. Sell Popular Products
Although popular products will come with a vast amount of competition, they’re known as popular products for a reason. People want to buy them. A lot of dropshippers avoid popular products like the plague, but this will only be your downfall. The trick is to find popular products you can market in your own creative way.
3. Work on Your Reputation
“Nowadays, the best companies are the ones that look after their customers. There’s an industry for everything, so the trick is to keep people shopping with you, which means taking care of their needs, and making sure they’re okay. Improve your customer service efforts and really make the customer feel like you’ve got their back,” explains Sarah Ferrinho, a marketer at Best Essay Services.
4. Focus on your Supplier Reputation
Hand in hand with the consideration above, you need to be thinking about the suppliers you’re working with. If you’re working with a supplier that could go radio silence at the drop of a hat, or could leave you with hundreds of unfilled orders, this will be your downfall.
Take your time picking out the right suppliers that you want to work with, and work on building strong and trustworthy relationships that will stand the test of time.
5. Define an Optimised Price Point
When selling in any particular niche, it’s vital you think about what price you’re selling at. Obviously you need to make a profit, and clearly the product needs to be affordable enough for your target market to buy, especially against your competition, so spend time working out what works best. This will take time, but it’s worth it.
6. Educate Yourself Continuously
Any aspect of business requires education, and it’s important that you’re taking the time to keep learning throughout your dropshipping career. From how to market and create landing pages to how to price your products and grow on social media, there are always important skills to be learned and always ways you can make yourself better.
Keep growing as an individual, and your business will grow with you.
7. Have a Precise Niche
While it’s profitable to sell popular products, of course, one of the best ways to make money is knuckling down on a specific niche and become the top dog in said niche. This means taking the time to look and analyze the market trends to see what people are interested in, and then other recommendations that could stem from that.
8. Create Your Own Images
It’s easy to fall into the trap of using stock images that come with your products, but if dozens of different dropshipping businesses are using the same images, how are you going to stand out with your market efforts?
Instead, create your own images by using the product yourself, or even create fun videos that add a really creative touch. This will help you stand out and become the top seller.
9. Involve Your Personal Product Experience
“Telling a story is one of the best ways to sell a product, so creating a story around your experience with a product allows you to emotionally connect with a customer and will make a sale much more likely to happen,” explains Mary Taylor, an eCommerce specialist at Top Custom Writing Services.
Nobody wants to hear a list of features on a product when they’re buying something but would rather hear a list of benefits that these features will bring into their lives, so show them exactly what these own with your own experiences.
10. Implement Website Automation
There’s no denying that automation is changing the game for all online businesses, and the same is said for dropshipping. To automate your website, think about things like automating your social media posts, your emails, and collecting customer data.
Katherine Rundell is an eCommerce blogger. She adores finding new and creative ways to generate sales online and growing an online audience and following.
