The key to converting visitors to customers is in how long they stay on the website. The more time someone spends on a website, the more likely they are to spend money.
If you’re looking to draw in more visitors and boost the conversion rates for your website, start by working on your website and how it functions. This makes a huge difference in how trustworthy the website seems, how easy it is for visitors to find the information they need, and how comfortable they feel purchasing from the website. Use the following tips to start boosting the user experience of your website today.
1. Keep the Website Consistent
The website should be consistent throughout so visitors know they’re still on the same website. If one page looks drastically different from another one, it can seem like they’ve left the page and are on another website, which can decrease their trust and make them less likely to purchase something. Instead, though each page will have different information on it, make sure everything from the colors used to the layout of the page is the same.
Website designers like those can build a website that’s consistent throughout, focusing on everything the visitor might see on the website.
2. Boost the Speed of Your Website
Most visitors are not going to hang around and wait for a website to load. If the website takes longer than 3 seconds to load, they’re going to look for another website. Free services are available from Google that can be used to test the load time of websites. Check not only the main page but every page to make sure they load as fast as possible.
If loading times are slower than around 2 seconds, start working on making that page load faster so visitors will be more likely to remain on the website. Various techniques can be used to boost the load speed of websites, enabling you to make sure every page loads as fast as possible.
3. Create a Better Mobile Experience
Today, almost everyone has a smartphone. Whether they’re at home, out running errands, or on lunch at work, they have the chance to get online and look for more information about the things they might need. This means there may be a significant percentage of visitors to your website who are viewing it on a mobile device.
Responsive design is essential today. If your website is not responsive and it’s difficult to view on a smartphone, visitors will not stay on it long. They’ll go back to their search and visit a competitor’s website instead. Make sure you include responsive design for your website and check to make sure it loads quickly to keep visitors on the website longer.
The way to more conversions is through keeping visitors on the website longer. If the website is not consistent, it is slow to load or doesn’t have a responsive design, visitors will likely click away and look elsewhere for what they need. Look into making these changes to your website today to not only draw in more visitors but to keep them on the website as long as possible, so they’re more likely to purchase something. These three ways to boost the user experience of a website can make a huge difference in the number of visitors that stay on your website long enough to make a purchase.
