What is the meaning of E-detailing?
E-detailing should sound familiar to pharma companies. However, its significance for Pharma Sales Force Automation could be realized only after the pandemic. It is referred to as the use of electronic and interactive media to give way for sales presentations to physicians in the pharma sectors. It is due to E-detailing that MR Reporting has introduced more intuitive communication strategies during the first visit than face-to-face detailing, the reason is that despite the increasing number of medical representatives over the years pharma companies still struggle to capture the time and attention of physicians.
E-detailing has made processes more seamless, efficient, and easier to pitch new products or services to consumers, saving a lot of time for healthcare professionals. E-detailing marketing helps sales reps complete 4x times as many calls as a sales rep working in the field. Let’s see how E-detailing in MR Reporting is doing wonders for pharma companies by discussing its benefits.
What are the benefits of E-detailing?
Enhanced Engagement
Information about a product becomes easily accessible with a reliable E-detailing tool. HCPs can get access to information by using any device anytime, anywhere. This kind of structure is very reliable in locations that are remote where marketing reps cannot reach without spending a lot of money.
Organized Pitches
We all know that the best pitch is the one that clearly outlines what it’s trying to sell. A good E-detailing tool in MR Reporting software will structure a pitch according to audience preference in terms of content consumption. Pitches can also be customized according to the sales reps’ performance by using the one-command structure to modify the details.
Facilitates Communication
A good E-detailing app in Pharma sales force automation comes equipped with handy tools that are likely to facilitate interaction and engagement between HCPs and sales reps. The E-detailing session becomes more engaging and fun with tools like text chats, forms, surveys, video calls, audio messaging, notes, etc
Increases savings
The most important and anticipated benefit of E-detailing is how it’s going to save in terms of cost and time. Regular field visits will require different kinds of expenditure starting from fuel expenses, transportation charges, meals, etc., whereas an E-detailing session will be leveraging a stable network connection and a computer.
Tracks real-time data
As an advanced feature in MR Reporting that will help maintain the democratization of data and other insights related to a sales pitch in a single repository. This particular data about each pitch will stay integrated across various channels that it was pitched across, thereby making it easier for the sales reps to access and carve out clear-cut strategies from them.
Therefore getting a good and reliable E-detailer will go a long way in raising the bottom line figures for your business at the end of the day.
Conclusion
In summary, E-detailing has revolutionized sales force automation in the pharmaceutical industry, offering numerous benefits such as enhanced engagement, organized pitches, improved communication, cost savings, and real-time data tracking. Investing in a reliable E-detailing solution promises increased efficiency, reduced expenses, and improved business performance, making it a vital tool for pharmaceutical companies seeking to thrive in a competitive landscape.
