There is no doubt that a website is the ideal starting point for anyone who wishes to enter the marketing field. Every business needs a website as part of its marketing strategy.
Customers often conduct online searches to learn more about a particular service they need, and a business website helps them decide whom they want to hire.
Like any other business, this is especially important for lawyers looking for potential clients who seek their services. A well-designed and optimized website can significantly help a potential client see what services you offer, your past testimonials, and how much you charge for the services.
What makes an excellent standout website for a lawyer or a law firm? Well, that will be our main topic of discussion in today’s article, but first, we need to understand why a law firm needs a website. So, let’s get started.
Why Does a Law Firm Need a Website?
A law firm needs a website to establish an online presence, reach a wider audience, and promote its services. It also allows the firm to provide better client service, increase credibility, and save costs.
Additionally, it allows the firm to be easily accessible to potential clients and share information with them. In addition, websites are a cost-effective marketing tool that can help a law firm to reach new clients and communicate with existing ones.
What makes an excellent standout website for a law firm? Let’s find out.
Designing a Law Firm Website: 5 Things to Consider
A lawyer’s website can be a fascinating subject with many different approaches. For those who are fresh, it is essential to consider the following factors.
Hiring a Professional Web Designer
Nowadays, website creation is a straightforward process. You can do it yourself (DIY) if you have any expertise, or you can hire a web designer. To hire a web designer, you need to survey a little and approach someone you think can get the job done within a reasonable budget.
The average website design cost varies based on how much functionality and features you need. For example, an essential website with your name, address, phone number, and business name is necessary if your law firm relies on word-of-mouth.
Professionally designed law firm websites may be a good idea if you want to stand out from the competitors. However, it may cost you a little money to make it as you desire.
Having some experience in web development, you can design it yourself. For example, several online platforms, like WordPress, Wix, Joomla, etc., allow you to set up your website for an affordable amount.
Add The Important Pages
While designing a website, it is important to add some necessary pages to help visitors understand what the site is about and that its services are important.
The following are some must-have sections you’ll probably want to include:
About us page
For the About us page, include your practice areas and where you attended school. Discuss your passions in law and why you enjoy them. Introduce yourself as though you were speaking face-to-face with your client.
Contact page
Design a contact page, preferably one that includes a form. The contact page of your website should consist of, at a minimum:
- Your address
- Phone number
- Links to your firm’s social media pages (if you have a Twitter and Facebook account)
Blog Section
Use your law blog design to share your knowledge regarding legal problems. This includes several issues a person faces daily and how the law can help them.
Testimonials
Do not hesitate to quote your happy clients on your website. Positive referrals and word-of-mouth advertising benefit your business greatly.
Request feedback from your clients regarding the aspects of your service they enjoyed. This will make the testimonial appear more credible. Furthermore, your audience will be able to understand your past accomplishments better and distinguish you from the competition.
Fees Section
It is not worthwhile to try to avoid this because fees will be an essential component of any consideration by a potential client. So, mention how much you charge. Do you charge on an hourly basis or a flat rate basis? Do you have a flexible schedule? Mention each and everything.
Optimize The Site for Mobile
The majority of website traffic comes from mobile/tablet devices. Most people find reading and navigating sites not designed for smartphones and tablets difficult. However, visitors who encounter these frustrations are likely to abandon a website in search of alternative sources.
Optimizing your website for mobile also increases your visibility to potential customers because Google takes mobile-friendliness into account when ranking sites.
To design a mobile-responsive and user-friendly website for a law firm, consider the following aspects:
- Grid with fluidity
- A layout that is oriented toward touch screens
- Element prioritization
- Imagery that serves strategic purposes
Develop an SEO strategy
There needs to be more than creating a website for a law firm. A search engine optimization (SEO) strategy is necessary if you wish your website could be easily found online. Despite the complexity of SEO, it plays a crucial role in increasing visitors to your website.
By implementing the right SEO strategy, your website could improve its position in search engine results. Unfortunately, SEO is fundamentally about ensuring your website ranks highly in search engines and is easy to find.
Guidelines for optimizing a law firm website:
- Writing top-quality content
- Keyword optimization of content
- Online promotion of your website
- Have a well-designed site structure that is easy to navigate
An accessible and readable website is even more important than a beautiful one for your law firm. Develop a website to keep your potential clients engaged and interested and encourage them to contact you.
Create Content Using Social Listening
By using social listening, you can create engaging content that will help you to drive organic traffic to your website.
You can use Twitter, Facebook, and LinkedIn, as well as other social networking sites, for social listening. Doing so gives you insight into what your peers are discussing and potential client’s problems and concerns.
You can write blog posts and articles using those keywords and search terms that clients and others discuss. Later you can share them on social media and even join discussions on your blog and site.
Conclusion
Your firm’s website is essential to your marketing strategy, as it is often the first point of contact with prospective clients.
Law firms’ websites are essential for generating leads and differentiating themselves from their competitors. We hope this guide helps you build a site suitable to your firm requirements and assists in getting potential clients.
