Do you want to venture into social media marketing for your brand? Facebook is one of those platforms you should highly consider. It’s believed that most of the population spends most of their time scrolling Facebook, especially when they’re free. Therefore, once you adopt Facebook, you’re assured your brand will get visibility. However, to make this possible, you must hire experts, in this case, a Facebook advertising agency.
How, then, do you ensure that you’ve chosen the right one for your business? This article will give tips to consider in your selection process. Please do the following:
1. Lay Down Your Plans
To know what you want from your Facebook advertising agency, you need to understand your goals. The first thing you have to figure out is your objective for seeking their help. Is it introducing a new product to the market, branding, or having a social media presence? You’ll use this list to vet various agencies.
Identify your target audience and the time frame of the ad, including coming up with standards that’ll measure the success levels of the Facebook ad. By setting performance standards, you’ll be able to gauge if the strategy or agency is working for your business or not.
2. Look At The Services Offered
Yes, your Facebook advertising Toronto agent will mainly focus on Facebook advertisements. However, it’ll be best to also inquire about other services they’ll bring to the table. Will their work be solely based on strategizing and leave the implementation to you, or will they handle all aspects, from formulating strategies to engaging your clients until you reach your desired goal? You want to work with an agent who’ll walk with you on the whole journey.
3. Assess Their Resources
The resources an advertising agency has will determine its service delivery. There are two major aspects to consider.
One—what’s their team size? The team size will help you gauge their capability to handle your business. In most cases, the given agency will have several other clients at the same time as you. This means that they have to divide their human resources to meet each client’s needs. Therefore, you need to hire a Facebook ad agency in Toronto with many workers. This would assure you that they won’t compromise on quality during delivery due to heavy workload or fatigue.
Secondly, look at their technology. The best advertising agency should utilize the latest tools in the market. This way, you’re assured of them using the latest trends to deliver their services, ensuring your operations are also at par with the latest innovations. You don’t want an advertising agency that’ll use old advertising methods, whereas your competitors are utilizing the latest.
To gauge their technological capacity, consider asking your IT team to assist you with this, especially if you don’t know a lot about technology. The IT team is better placed on knowing the performance features to look for in the systems.
4. Inquire On Experience
Advertising requires a lot of practice before one can succeed in this area. Therefore, ask the given agency the number of years they’ve done Facebook advertising. The more the years, the better, since they’d have mastered this aspect and will meet your business needs from the point of know-how rather than through trial error.
Also, ask about the number of successes they’ve had over the years with previous clients. Let the agency show you this with facts rather than relying on their word of mouth. It could be through performance indices or goal achievements.
Your specific industry is also something to factor in. The right advertising agency for your business should have worked for several years within your field for them to be viable for you.
5. Look At Reviews
Reviews will tell you a lot about a Facebook advertising agent since they’re from third parties and not the agency itself. These are pieces of information you can rely on for your selection.
Here’s where you make the Internet your friend; do a general Google search on the advertising agency. You’ll see many reviews, some further describing their personal experiences beyond rating. From this, you’re better positioned to weigh the negative and positive reviews of the agency. You’ll also be able to gauge the kind of services you’ll get from the agency.
Alternatively, visit the advertising agency’s website and look for their review section. You’ll be able to gather one or two from here. Also, most businesses will list their partners on their websites. Check to see the agency’s partners, which can help you gauge their proficiency. If you see big brands and companies working with them, then you’re more or less assured they’re the best.
6. Consider Their Values
Your values should align with those of the advertising agency. Be sure to ask them about their company’s culture, values, code of conduct, and guiding principles. If you believe in transparency, respect, proper communication, and the like, so should they. When both your values align, you won’t spend a lot of time informing them of what not to do as they strategize for your business. They’ll ensure all strategies align with your brand and truly represent it in totality.
Also, knowing the agency’s values and principles will help you know the kind of working relationship you’re going to have with them. You want to work with an agency with whom you share values to avoid time wastage when solving issues instead of focusing on the task at hand.
Conclusion
As seen, hiring a Facebook advertising Toronto agency doesn’t require much and isn’t a challenging process. The ease of the process is only made possible with proper guidance, like the one this article gives. Therefore, implement the tips given herein as you choose a Facebook advertising agency so you’ll settle for only the best.
